Tim Cook at D10: Loves That Customers, Rumor and News Sites Care About Apple - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook at D10: Loves That Customers, Rumor and News Sites Care About Apple

Timcooklaughing
At this year's All Things D conference, Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook about a range of topics. We offer a transcript of the interview, but didn't include the Q&A session because we were standing in line to ask Cook a question.

A number of questions were asked, including about Apple's product naming strategy and how Cook originally joined Apple -- I asked about his feelings regarding the attention paid to Apple and himself by rumor sites, the media and Apple's extremely passionate customers:

MacRumors: Jordan Golson from MacRumors.

You talk a lot about the emotion of the customers, there's a lot of passion amongst customers. Do you think the sort of attention that's paid to Apple from rumor sites and news sites and everybody is a distraction or a driver? How does that affect you and the company?

Tim Cook: I think it's a privilege to have people that care about the company and care enough to write, care enough to talk, and care enough to send me an email and say "you're out to lunch on this thing" and "you should be looking at this differently".

I think all of that is great, I love it. And do I want something printed on a website that's confidential? No, but I don't think that's what you're asking.

I view our ecosystem as including great sites that care deeply about the company and want to inform customers. I have no problem with people that disagree with things that we're doing. That's our country and I love it. It's great that we have disagreements.

Does that make sense?

Kara Swisher: He loves you.

(Image courtesy Dan Frommer/ReadWriteWeb)

Popular Stories

Siri AI

Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch

Wednesday July 1, 2026 4:49 am PDT by
Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($). An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues." Siri AI will be available...
tim cook john ternus apple ceo

Tim Cook and John Ternus Attend Sun Valley Conference Together

Wednesday July 8, 2026 6:07 am PDT by
Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes. Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run...
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...

Top Rated Comments

firestarter Avatar
185 months ago
Tim Cook: Yeah, I love it when rumour sites care about our products and engage with our customers. Stories about Nascar; not so much.
Score: 71 Votes (Like | Disagree)
jlgolson Avatar
185 months ago
Does that make sense?

how insulting :mad:
Not insulting at all.

He was looking directly at me the whole time and really wanted his answer to be clear.
Score: 25 Votes (Like | Disagree)
669532 Avatar
185 months ago
why didn't you ask about the mac pros??!!!

because it would never have got an answer.
Score: 25 Votes (Like | Disagree)
185 months ago
Tim is a good guy ... I like the way he carefully thinks about what he is about to say before he says it ....
Score: 23 Votes (Like | Disagree)
stridemat Avatar
185 months ago
Interesting article. I wonder if any of the high level executives have accounts here or on other rumour sites.
Score: 23 Votes (Like | Disagree)
ECUpirate44 Avatar
185 months ago
MacRumors content image
Score: 22 Votes (Like | Disagree)