Apple Increases European App Store Pricing, Changes Some Countries to Local Currencies - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Increases European App Store Pricing, Changes Some Countries to Local Currencies

AppstoreApple has increased the amount of money charged for App Store pricing tiers for a number of countries across the European Union. The lowest tier is now €0.89, up from €0.79. It is equivalent to the $0.99 tier in the U.S. MacStories has confirmed the following countries have seen a change in pricing:

- Italy
- Spain
- Netherlands
- Portugal
- Greece
- Poland
- Germany
- France
- Belgium
- Austria
- Czech Republic
- Denmark
- Luxembourg
- Hungary
- Russia

Additionally, several countries have seen App Store pricing change from U.S. dollars to local currencies. Apps in India are now being priced in Rupees, apps in Saudi Arabia are being priced in Saudi Riyals, and customers in the United Arab Emirates, Russia, Indonesia, Israel, Turkey, and South Africa are all seeing purchases listed in local currencies now.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

bushido Avatar
181 months ago
mother... apple is rly pushing my limit lately :mad:
Score: 30 Votes (Like | Disagree)
181 months ago
Who cares, its thinner and lighter.
Score: 23 Votes (Like | Disagree)
Asclepio Avatar
181 months ago
thieves
Score: 19 Votes (Like | Disagree)
FirePhantom Avatar
181 months ago
Guys, you do realise that Apple pays VAT on App Store sales, right?

€0.89 is including 15% Luxembourg VAT. When you remove the VAT (€0.89/1.15), it becomes €0.774, which according to XE.com is US$1.00127, which is about 1¢ more than the US App Store price of 99¢.

It seems Apple was just bringing the price brackets it in line with VAT and current exchange rates to be about equal with US prices. They did this a while back in the UK.
Score: 15 Votes (Like | Disagree)
181 months ago
Apple are changing more and more everyday, not for the better.
Score: 14 Votes (Like | Disagree)
181 months ago
"Now that's what I call aggressive!" -- Tim Cook
Score: 13 Votes (Like | Disagree)