Apple SVP of Internet Software and Services Eddy Cue Cashes in $8.8 Million in Stock - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple SVP of Internet Software and Services Eddy Cue Cashes in $8.8 Million in Stock

by

eddy cue headshotApple Senior Vice President of Internet Software and Services Eddy Cue has decided to sell off 15,000 shares of his stock for about $8.8 million, according to a recent regulatory filing. He sold off his Apple stock for about $583.99 a share.

The stock that Cue cashed in is not part of the 100,000 restricted stock units (RSUs) he received in September 2011 as a promotion bonus. Half of those shares vest on August 24, 2013 while the other half vest on August 24, 2015 if Cue is still with the company.

Today's regulatory filing reveals that Cue still has 285 shares of Apple stock remaining, but The Next Web notes that next year those shares will be bundled in with the 50,000 coming from the first batch of last year's promotion bonus RSUs. Cue has received 76,250 RSUs over the past five years.

Last September, Cue was elevated to the senior management team, and he was recently put in charge of both Siri and Maps. He was also added to Ferrari's Board of Directors.

Cue cashing in does not necessarily mean that he is less invested in Apple. Senior Vice President of Technologies Bob Mansfield, Cue and other Apple executives may be looking to unload stock in 2012 as capital gains tax increases are scheduled in 2013. By selling now rather than in 2013, sellers can reduce their tax burden, and all of the senior executives are in line to receive substantial stock awards if they continue working at the company.

Top Rated Comments

176 months ago
eddie and bob (https://forums.macrumors.com/showthread.php?t=1499016) trying to outdo each other xmas shopping this year?

wonder what they'll get me.
Score: 8 Votes (Like | Disagree)
176 months ago
I think they're protecting their investment before it's stocks fall. Two times is a big coincidence.

There's nothing coincidental about it. After this year capital gains and numerous other taxes are set to skyrocket in the US. It's only sensible that these guys would sell now.

Mansfield is only a few years away from actual retirement. Cue's been at Apple a very long time as well. If they cash out now, they can do what they want with the money, if they wait, they'll have to hand a bunch of it over the the IRS.
Score: 6 Votes (Like | Disagree)
TheMacBookPro Avatar
176 months ago
Time for some new Ferraris!
Score: 5 Votes (Like | Disagree)
MacDav Avatar
176 months ago
I think they're protecting their investment before it's stocks fall. Two times is a big coincidence.

Wrong... Capital gains tax goes from 15% to 20% Jan 1st 2013. Although, with everybody cashing in before the end of the year Apples stock price probably will fall, but then rise again in January. If it rises 5% then the price is on par with today's value. ;)
Score: 4 Votes (Like | Disagree)
ixodes Avatar
176 months ago
It's good to witness the choices & timing of these sell offs. Proves that Apples top execs are paying attention. They know the hammers about to fall & they're getting out of the way. Smart men.
Score: 4 Votes (Like | Disagree)
thekev Avatar
176 months ago
It may be smart in the short term, maybe not smart in the long term. If they're selling just to avoid a 5% capital gains tax increase, they're going to "lose" money if Apple stock goes up by an amount more than what it would take to cover the difference, which is not much. Of course, it's wiser to cash in and secure your family (especially if you have boatloads more shares on the way) than to potentially be left with nothing if a catastrophe happens. I'd probably do the same if I were in their position, however I am holding onto my AAPL because I think eventually it's going to go up more than any capital gains increase will take away.

They could also be rebalancing their portfolios at this time.
Score: 2 Votes (Like | Disagree)

Popular Stories

Eddy Cue 2026

Apple's Eddy Cue to Receive 'Entertainment Person of the Year' Award

Wednesday May 20, 2026 6:57 am PDT by
Apple senior vice president Eddy Cue will be honored as "Entertainment Person of the Year" at the Cannes Lions festival next month, recognizing his leadership of the company's entertainment and services business (via Variety). Cue will deliver a keynote on the opening day of the festival, which runs from June 22 to June 26 in the south of France. He will be joined by producer Jerry...
macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...