Frog Design's Hartmut Esslinger Reveals Early Apple Designs in New Book - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Frog Design's Hartmut Esslinger Reveals Early Apple Designs in New Book

by

esslingerDesignboom (via The Verge) today got a hold of some photographs of early Apple computer designs from Hartmut Esslinger's new book, Design Forward.

Esslinger founded Frog Design, the company that Apple partnered with in the 1980s and '90s to come up with a design strategy. Frog Design was responsible for the Apple IIc, which led to the "Snow White" design language that persisted in Apple products through 1990.

This was the stylization that originally included off-white or platinum coloration, vertical and horizontal stripes for decoration, and a three-dimensional logo inlaid into the product case.

Frog Design also worked on several other prospective Apple products, which were never manufactured, including a telephone/tablet hybrid deemed the "Macphone," a simple, small-screened computer with a wireless mouse and keyboard, named the "Baby Mac," and a set of tall, space-aged computers called "Macintosh Studies."

macphone1
Macphone

babymac
Baby Mac

macintoshstudies1
Macintosh Studies

Designboom has a full range of pictures of 10 different conceptual product designs available, along with a few excerpts of text from the book.

Design Forward, Esslinger's Book will be released on January 16, 2013.

Top Rated Comments

bushido Avatar
175 months ago
the baby mac looks cute ^^
Score: 13 Votes (Like | Disagree)
175 months ago
this guy looks like Lincoln.
I think you may be on to something: :p

MacRumors content image
Score: 10 Votes (Like | Disagree)
175 months ago
this guy looks like Lincoln.
Score: 5 Votes (Like | Disagree)
GoCubsGo Avatar
175 months ago
That baby Mac is pretty awesome. I think the idea of IR tech sounds plausible for wireless.
Score: 3 Votes (Like | Disagree)
175 months ago
I want to know what wireless technology they would've used for the mouse and keyboard all the way back then. It's not like wifi and Bluetooth were things yet, much less commonplace.
It probably would've used Infrared technology like that used in TV remotes.
Score: 3 Votes (Like | Disagree)
175 months ago
I want to know what wireless technology they would've used for the mouse and keyboard all the way back then. It's not like wifi and Bluetooth were things yet, much less commonplace.

IBM's PCjr had an infrared wireless keyboard in 1984. While the design of the keyboard was much maligned, it connected nicely if the signal wasn't blocked. Interestingly, it would also connect through a wired connection, something that would be quite handy on modern wireless keyboards.
Score: 2 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
iOS 27 All the New App Features

iOS 27: All the Rumored App Features

Wednesday June 3, 2026 3:48 pm PDT by
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades. Camera Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...