Tim Cook Heads Back to China as Retail Presence Nearly Doubles - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook Heads Back to China as Retail Presence Nearly Doubles

Bloomberg reports that Apple CEO Tim Cook is in the midst of a return trip to China, some ten months after his last trip to meet with government and business leaders.

Cook today met Miao Wei, head of the Ministry of Industry and Information Technology, to talk about the development of China’s information technology industry, global mobile communications and Apple’s business in China, according to a statement posted on the ministry’s website.

The report notes that Apple has nearly doubled the number of its retail stores in China and Hong Kong since Cook's last visit, having opened five new stores for a total of 11 company-owned stores in the region.

apple store wangfujing
Apple's new Wangfujing retail store in Beijing

Cook's schedule for the remainder of his visit has not been released, although The Next Web notes that U.S. embassy Chief of Staff Jim Scuitto posted a Tweet revealing that Cook had met with U.S. ambassador Gary Locke.

There will also undoubtedly be speculation that Cook may be seeking to finalize an iPhone deal with China Mobile, the world's largest carrier and the only one of China's three major state-owned carrier to not officially offer the device. Cook had visited the carrier's headquarters in June 2011, but no deal has yet been announced amid continuing negotiations.

China Mobile is reportedly losing traction with 3G customers as rivals China Telecom and China Unicom have made inroads, with many believing that China Mobile's lack of the iPhone is a major weakness for the carrier.

Popular Stories

Tim Cook Apple Logo

Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

Monday June 8, 2026 6:42 am PDT by
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
tim cook wwdc 2026

Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO

Monday June 8, 2026 2:42 pm PDT by
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Apple Logo Cash Feature Blue

Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs

Wednesday June 17, 2026 2:08 pm PDT by
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...

Top Rated Comments

MonkeySee.... Avatar
176 months ago
The picture of the Wangfujing retail store in Beijing is stunning.

What a store! :eek:
Score: 8 Votes (Like | Disagree)
176 months ago
Makes sure those Foxconn workers are being treated properly while you're there Timmy.

On average, 11,000 workers are injured and 13 are killed on the job every day in America according to OSHA, and you're concerned that Tim Cook is personally making sure that Foxconn workers are being treated properly? Good grief!
Score: 5 Votes (Like | Disagree)
bazinga!! Avatar
176 months ago
China Mobile=MacRumors content image
Score: 5 Votes (Like | Disagree)
Prof. Avatar
176 months ago
I wonder why that iPad billboard is in english...
Because China has more english-speaking citizens than America has citizens.
Score: 4 Votes (Like | Disagree)
Glassed Silver Avatar
176 months ago
I wonder why that iPad billboard is in english...

Pretty much anyone able to afford the iPad in China knows English.
Either as mother tongue, tourist or "rich kid" (in relation to the rest of China).

Glassed Silver:mac
Score: 3 Votes (Like | Disagree)
AidenShaw Avatar
176 months ago
[url=http://img703.imageshack.us/img703/171/dsc0112sw.jpg]Image (http://imageshack.us/photo/my-images/703/dsc0112sw.jpg/)[/URL]

[url=http://img198.imageshack.us/img198/5941/dsc0129op.jpg]Image (http://imageshack.us/photo/my-images/198/dsc0129op.jpg/)[/URL]

Am I the only one who looks at that as a failed attempt at using traditional Chinese architecture with Apple's tired "it's all glass" look, marred with a "Times Squarish" giant LED ad screen.

It's horrible. It's truly dreadful. Apple has lost its way....

The night shot is kind of cool though - since all the other crap disappears.
Score: 2 Votes (Like | Disagree)