Apple Adds Streaming Movie and TV Service Watchever to Apple TV in Germany

A browser? How would you control it? With your iPad? You can airplay Safari to your Apple TV. So no need for that.

I think that's the reason there are no apps on the ATV. You need at least an iPod touch to control it. So you might as well use Airplay.

I agree, I'd love an app store.

Since the Apple TV runs it's own OS, it has a different set of APIs. It's very time-consuming to make a secure public API. The API currently in use probably has all sorts of security holes and bugs that they haven't patched up or fixed yet, because it's unnecessary until it becomes public. It took a year for iOS to release it's first public API, and many years after to give it all the features.

If the Apple TV developers have the time and resources, they can do it. It's all up to Apple to put more money into this, and we'll have a public API. I just don't think Apple has been ready for it yet.

Amazon Instant Video, ...please. I get so much out of my prime membership, but to watch all the prime content on my big TV's without having to buy/boot another set-top box would be so nice.
That or enable apps, or Amazon could support airplay video in the ipad player.
So close on so many fronts....