Apple Launches New 'Why You'll Love an iPad' Web Campaign - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Launches New 'Why You'll Love an iPad' Web Campaign

Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.

Whyyoullloveanipad
The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.

It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.

Popular Stories

iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...

Top Rated Comments

Davmeister Avatar
178 months ago
Once again, one of the most important parts has been left to the bottom of the ad page.

Where do I go if I drop my Nexus anywhere in the world?
Score: 33 Votes (Like | Disagree)
178 months ago
Seems like all apple does these days are new ads.
Score: 33 Votes (Like | Disagree)
178 months ago
Why iPad ?

Why make this terrible ad?


Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
Score: 30 Votes (Like | Disagree)
178 months ago
We want true innovation, not more weird ad campaigns
Score: 15 Votes (Like | Disagree)
ArchAndroid Avatar
178 months ago
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
This wasn't directed at me but I'll bite.

iCloud
- Let's start off with artificial segmentation. I have a 2009 MacBook Pro with Snow Leopard/Windows 7 installed. How is it that in order to use iCloud, I have to reboot out of the Apple OS? It makes no sense, what happened to keeping it in the ecosystem? :mad:

At this very moment, iCloud supports more Windows OSes (Vista, 7, 8) than it does Apple ones (Lion, Mountain Lion)! "iCloud, only available on Apple OSes released after mid-2011 or any Windows OS since 2007!" :rolleyes:

As far as the actual iCloud content goes, it needs to scale with number of products. The person who has three iPod Classics, a Touch and an iPhone should be afforded more space than the guy who only has an iPod Shuffle.

iTunes - several unnecessary changes along with the ongoing belief that people can't choose for themselves. In order to promote their new Song layout, they get rid of 'Cover Flow' and 'Album Cover' in the bottom corner, meaning the only way to view the album artwork is to use the new layout. Sorting has become worse, especially for those who have classical music, search function is worse. On the plus side, it is prettier :rolleyes:

iOS 6/Maps - They have the temerity to put out a half finished Maps app as a flagship component of their 'new' OS. The Maps app is mediocre at very best and highlights the fact that Apple, in its quest for omnipotence, is willing to sacrifice quality. iOS features few overhauls and updates.

Safari - "Can you run the newest version of our browser? Not if you're using Snow Leopard because...... well, just because." :mad:

If Apple had the same approach to software that they did to hardware and customer service, they would be unstoppable.

Hardware - cutting edge; world class.

Customer Service - pererless; class leading; [my MagSafe broke; they hooked me up a new one, gratis, within 5 minutes]

Software
- staid, mundane, segmented (you want this new version of this core OS X program, update your OS)
arbitrary (when you view an album in iTunes and then in Finder it will show two different sizes. This is because despite both programs being made by Apple, one uses megabits and the other uses megabytes, both of which are signified by MB in their respective programs)
Score: 14 Votes (Like | Disagree)
jrswizzle Avatar
178 months ago
iTunes match on the other hand...

Works plenty fine for me....I don't have any issues with it.
Score: 14 Votes (Like | Disagree)
Latest Stories
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
49 minutes ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
1 hour ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
2 hours ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
2 hours ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
3 hours ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
4 hours ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
6 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
6 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
6 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
6 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
6 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
6 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
7 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
7 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
8 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
8 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
8 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
9 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
9 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
9 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
10 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
11 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
11 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
11 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
12 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
20 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
1 day ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
1 day ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago