iPhone Launch Gives T-Mobile USA 'One of Its Biggest Weekends'
Last Friday, T-Mobile USA Chief Marketing Officer Mike Sievert told AllThingsD that the carrier's iPhone launch that day had been "gangbusters" for the carrier with "lines out the door" at its retail stores. While the lines dissipated fairly quickly, T-Mobile undoubtedly believes that the strength of the iPhone and new "Uncarrier" plans unbundling device cost from service charges will help its standing in the competitive U.S. carrier market over the long-term.
Sievert has now followed up with CNET, and while he declined to share any specific sales numbers, he noted that the iPhone launch had given T-Mobile "one of its biggest weekends in the history of the company".
Sievert told CNET that iPhone sales did better than he expected, although he declined to provide specific figures.
"We had really ambitious internal goals, and we beat them," he said.
With the addition of T-Mobile, all four of the major U.S. carriers now offer the iPhone. Counting smaller carriers, the iPhone is now available on 22 carriers in the United States.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and iPhone 18 Pro Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades.
Camera
Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...
