Google has bought aggregation and summarization startup Wavii for more than $30 million, winning a bidding war with Apple over the firm. TechCrunch is reporting that Apple wanted to integrate the company with its Siri division.
Both Apple and Google were competing for the Seattle-based startup, and Google eventually won. Apple wanted the company, which developed its own aggregation technology and natural summarizaton algorithms, for its Siri division. The 25-person-strong team including founder Adrian Aoun will be moving down from Seattle to join Google’s Knowledge Graph division.
With more than $135 billion in cash, the $30 million price tag would not have been a significant outlay for Apple, but it appears the company did not value Wavii enough to outbid Google. Wavii had raised $2 million in venture funding.
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
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It's pretty clear the $30m threshold is the point at which Apple could author their own code to match the functionality
Except Apple has proven time and time again that they're too cheap to hire more engineers to actually keep dedicated resources on projects, and instead shuffle teams around and let products wither on the vine (currently see: iWork, iLife, Aperture, etc.)
Google has bought aggregation and summarization startup Wavii for more than $30 million, winning a bidding war with Apple over the firm. TechCrunch is reporting that Apple wanted to integrate the company with its Siri division. 
