Tim Cook at D11: Wearables Are 'Incredibly Interesting', Nothing Great on the Market - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook at D11: Wearables Are 'Incredibly Interesting', Nothing Great on the Market

At this year's annual All Things Digital conference hosted by AllThingsD, Walt Mossberg and Kara Swisher asked Apple CEO Tim Cook about wearable devices, such as Apple's much rumored smart watch, which has been dubbed the "iWatch."

Tim Cook mentioned that he found wearables to be "incredibly interesting" and went on to say that it could be a "profound area." Cook himself is equipped with a Nike Fuelband, but believes that there's nothing "great" on the market, and that wearables are an area "ripe for exploration."

pebblesmartwatch

The Pebble smart watch

Of course, when pressed on whether Apple will be developing a wearable device, Cook declined to answer, though he did hint that it was an important area of potential development, and that while both glasses and watches had drawbacks, the wrist was "natural."

There's nothing that's going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one. Or at least I haven't seen it. So I think there's lots of things to solve in this space, but it's an area where it's ripe for exploration, it's ripe for us all getting excited about. I think there will be tons of companies playing in this.

I see it as another very key branch of the tree.

I think from a mainstream point of view [glasses] are difficult to see. I think the wrist is interesting. I'm wearing this (Nike Fuelband) on my wrist, it's somewhat natural. But as I said before, I think for something to work here, you first have to convince people it's so incredible that they want to wear it.

With the growing popularity of smart watches like the Pebble, the Jawbone UP, and the Nike Fuelband, rumors about Apple’s own smart watch have ramped up in recent months. Most recently, reliable KGI Securities analyst Ming-Chi Kuo predicted that Apple's rumored iWatch will debut in the second half of 2014.


The watch, which will integrate with Apple's existing mobile lineup, is expected to feature a 1.5–2.0 inch display. The New York Times has suggested that Apple is experimenting with curved glass, and according to a February report from Bloomberg, Apple has a team of 100 product designers working on the smart watch.

MacRumors has full coverage of the interview with more of Tim Cook’s comments on the iWatch.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
siri recap live rewind

watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch

Tuesday November 3, 2026 10:35 am PST by
With the first beta of watchOS 27.3, Apple is introducing new Audio Intelligence features it previewed for the Apple Watch Series 12 and Ultra 4 earlier this year. Powered by the S11 chip, Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and Shazam Music Recognition. Sound Recognition and Shazam are already on the watch, but Live Rewind and Siri Recap are now available ...
apple watch series 3 design

Apple Watch Users in Europe Report Daylight Saving Glitch

Monday October 26, 2026 5:26 am PDT by
Some Apple Watch users running watchOS 27 are reporting a daylight saving glitch after clocks went back in the UK and Europe on Sunday. In a MacRumors forums thread, five users – several in the UK and central Europe – say their watch shows the correct time when activated, but the Always-On display keeps showing summer time, leaving it an hour fast. The problem has also been reported in...

Top Rated Comments

176 months ago
Who wears a navy jacket with a black dress shirt? This guy is nuts. :mad:
Score: 6 Votes (Like | Disagree)
kas23 Avatar
176 months ago
He's right about the glasses. People who've never worn glasses before are certainly not going to jump at the opportunity.
Score: 6 Votes (Like | Disagree)
macse30 Avatar
176 months ago
"Nothing great." Translation: "We won't acknowledge great work done by a much smaller company that has delivered a product while we sit around and talk about "incredibly interesting profound areas."

I've had my Pebble for weeks and absolutely love it. I received my Boombot REX bluetooth speaker today (another Kickstarter). Holy ***** it is fun. The REX has great sound. I can control the playlist from my Pebble for music streaming on the REX. I can use Siri on the REX and use it for speakerphone.

Both pair up really well to my 4S at the same time. Hey Tim Cook, "incredibly interesting" just arrived and it's great. Check it out sometime.
Score: 4 Votes (Like | Disagree)
AppleMark Avatar
176 months ago
None of us know if this market for "wearables" has any potential for huge profit, but I can most certainly bet Apple will jump on if it expands. I just hope that they will be one of the first - if not the first to introduce such technology.

The only problem is that Apple seems to be afraid to do anything really. They're afraid of risk.

I did not hear that from the interview.

I only heard Tim Cook talking positively about TV and Watches. The fact that he was unprepared to go into details and say "yes we are going to make a watch" does not translate to being afraid.

Apple were not first with MP3, tablets or even computers. This should tell you everything you need to know....
Score: 3 Votes (Like | Disagree)
176 months ago
How boring. Borrowing a page from Steve Jobs, Cook bashes other's products, so as to make Apple look good when they pump out iWatches by the millions.
Score: 3 Votes (Like | Disagree)
176 months ago
Pebble should register patents for their watch - all of it, as SJ would say - and then drag Apple through endless lawsuits. Including the way it fits on the wrist and the bands to hold it. :D

Perhaps that'll bring more innovating engineers instead of patent trolling lawyers to Apple.
Score: 3 Votes (Like | Disagree)
Latest Stories
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
45 minutes ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
1 hour ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
2 hours ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
2 hours ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
3 hours ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
4 hours ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
6 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
6 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
6 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
6 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
6 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
6 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
7 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
7 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
8 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
8 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
8 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
8 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
9 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
9 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
10 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
11 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
11 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
11 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
12 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
20 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
1 day ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
1 day ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago