Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013

Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week, as noticed by MacStories.

The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background.

Ios7big

Click image for full size

The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.

Some of the banners already up at the Moscone Center include the tagline 'Where a whole new world's developing'.

WWDC begins Monday with the conference opening with Apple's annual keynote presentation. The company is expected to unveil iOS 7, OS X 10.9, the iRadio streaming music service and new Mac notebook models.

Update: The 7 appears to be from Helvetica Neue Ultra Light, an extremely thin variant of Helvetica.

Thin7

Related Roundup: WWDC 2026

Popular Stories

MacBook Pro Low Angle Wide Lens

macOS 27: Two More Changes Leaked Ahead of WWDC Next Month

Sunday May 10, 2026 9:45 am PDT by
macOS 27 will have a "slight redesign" compared to macOS Tahoe, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to improve the readability of macOS Tahoe's Liquid Glass interface:If you've used Tahoe, you're likely familiar with some of the quirks — particularly the transparency effects and shadows that...
WWDC26 Stickers Feature

Apple Developer App Gets Liquid Glass Makeover and New WWDC 2026 Stickers

Monday May 11, 2026 10:47 am PDT by
Apple today updated its Apple Developer app, introducing a Liquid Glass redesign and giving developers some WWDC-themed stickers that can be used in the Messages app. The Apple Developer app has a revamped Liquid Glass icon that reintroduces some older design elements while adopting the translucent Liquid Glass aesthetic. The icon has a pencil, paintbrush, and ruler that form the "A" shape,...
wwdc apple park in person

Apple Announces WWDC 2026 Schedule, Sends Media Invites

Monday May 18, 2026 10:23 am PDT by
Apple today provided a schedule for its 2026 Worldwide Developers Conference, which starts on June 8 and ends on June 12. Apple also sent out invites to members of the media who have been invited to attend an in-person keynote viewing at Apple Park. Both the invites and schedule confirm that the keynote will begin at the standard time, 10:00 a.m. Pacific Time or 1:00 p.m Eastern Time....

Top Rated Comments

kas23 Avatar
170 months ago
OMG, Apple even made iOS thinner!
Score: 129 Votes (Like | Disagree)
Mac21ND Avatar
170 months ago
The Scott Forstall version:
Score: 88 Votes (Like | Disagree)
mrat93 Avatar
170 months ago
I try to tell myself that I'm not a fanboy, but getting excited over a frickin' "7" on a banner isn't helping my case.
Score: 65 Votes (Like | Disagree)
AustinIllini Avatar
170 months ago
In before

"Are you sure it's not the iPhone 7? It is the seventh iPhone after all!"
Score: 64 Votes (Like | Disagree)
170 months ago
I sincerely hope that 7 is more than just some new icons and flatter UI.
Score: 33 Votes (Like | Disagree)
Stuipdboy1000 Avatar
170 months ago
9to5mac have a better quality snap of the banner.

MacRumors content image
Score: 32 Votes (Like | Disagree)