Apple Set to Take On Microsoft with Expanded Florida Mall Retail Store - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Set to Take On Microsoft with Expanded Florida Mall Retail Store

by

The expansion project at the Florida Mall Apple Retail Store that will see the store more than tripling in size has been in the works for more than a year. A tipster has sent us this image of the black paneling showing where the new store will be inside the mall.

Apple is reportedly planning to have the store open by the end of July or beginning of August.

Floridamall
The leasing plan for the mall [PDF] shows the expansion in progress, with a Microsoft store located right next door to Apple in part of the space vacated by Williams-Sonoma and Pottery Barn. The newly expanded Apple Store will be twice the size of the Microsoft retail store, which opened last August.

IFO Apple Store has additional information about the expansion from a post last year:

The Apple store opened in September 2005 with about 2,700 square-feet, now a considered a small space for the large number of daily visitors. According to insiders, the Williams-Sonoma and Pottery Barn stores will soon vacate, although it’s unknown if they’re relocating to other spaces in the mall or closing completely. Shortly after, construction will begin to expand the 30-foot wide Apple store into a portion of the adjacent vacant space. Mall lease plans suggest the finished store will have a 90 foot-wide storefront with 8,640 square-feet.

As Apple has covered much of the United States with retail stores, in recent years the company has been focused on expanding existing locations rather than building out new ones.

Top Rated Comments

169 months ago
You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....

Whoooosh. That was the 2:12 Sarcasm Express zooming right past your stop. Catch the next one? ;)
Score: 10 Votes (Like | Disagree)
169 months ago
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.
Score: 10 Votes (Like | Disagree)
169 months ago
You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....

Apple has revolutionized in-store security as well with the matching black doors you have to manually open using a doorknob![COLOR="#808080"]

----------

Whoooosh. That was the 2:12 Sarcasm Express zooming right past your stop. Catch the next one? ;)

I'm usually good at tagging my sarcasm but I didn't really think it was needed on that one :)
Score: 4 Votes (Like | Disagree)
169 months ago
As Apple has covered much of the United States with retail stores, in recent years the company has been focused on expanding existing locations rather than building out new ones.
Makes sense. Do not follow Mickey Drexler's business model when he was GAP CEO. During his time with GAP, its "Old Navy", "GAP" and "Banana Republic" presence more than tripled, with "GAP" stores almost as common as "Starbucks". The growth didn't match the company's retail sales and soon the stock tumbled and stores closed. Expanding current location size is better business than opening more stores. Slow and steady, it wins the race. :)
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
169 months ago
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

10/10, gave me a heck of a chuckle :D
Score: 3 Votes (Like | Disagree)
eawmp1 Avatar
169 months ago
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.

It scratches. Trust me, I live in Orlando and rubbed my keys against it. I hear it's a problem in other Apple product lines.
Score: 2 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
iOS 27 All the New App Features

iOS 27: All the Rumored App Features

Wednesday June 3, 2026 3:48 pm PDT by
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades. Camera Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...