In line with a rumor from yesterday, Apple today launched its annual Back to School promotion offering qualified educational purchasers iTunes Store/App Store/iBookstore gift cards of up to $100 with the purchase of a new Mac, iPad, or iPhone. The program begins today and runs through September 6.
Buy a Mac for college, get a $100 App Store Gift Card - and also save with education pricing. Or buy an iPad or iPhone and get a $50 card.
As in past years, the Mac mini is excluded from the promotion, while all iPad (fourth-generation, iPad 2, and iPad mini) and iPhone (5, 4S, and 4) are eligible. Full requirements for eligibility are outlined in the terms and conditions (PDF).
The offer is available in the following countries, with gift card amounts varying based on local currency: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.
Update: Photos of new window displays for Apple's retail stores:
Update 2: Photo of Back to School brochure:
