Netflix's Personalized User Profiles Begin Showing Up on Apple TV - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Netflix's Personalized User Profiles Begin Showing Up on Apple TV

by

According to multiple Twitter reports and a tipster who contacted MacRumors, individual Netflix profiles are now showing up on the Apple TV. The personalized profile feature, which is expected to be launched in August, will allow users of shared Netflix accounts to select a unique profile when accessing the service.

Netflix first debuted its personalized user profiles earlier this year at E3, giving select users beta access to the feature. With personalized profiles, each family member or Netflix user can have a separate profile with customizable avatars, individualized viewing histories, unique content recommendations, and parental control options.

appletvnetflix
While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.

Profiles cannot be altered at this time, and additional users cannot be added, but users who already have profiles in place will see the option when opening the Netflix app. Netflix says that the official release will come to all users "later this summer," allowing individual profiles to be set up on the web and then accessed on the Apple TV.

(Thanks, Mark!)

Top Rated Comments

168 months ago
Like I said, most people don't believe me. This is a screenshot taken a few minutes ago. When the app starts, then you select who you want, and they are personalized. It's been like this for me for a few months.
Score: 8 Votes (Like | Disagree)
168 months ago
Personalized profiles would be great, then I wouldn't have 100 cartoons in my recently watched section :)

I'd also love a watch later queue on the Apple TV so If I find something I'd like to watch I can mark it to watch later. Can't believe it's not there already (unless im missing something)
Score: 3 Votes (Like | Disagree)
168 months ago
This has truly been the only thing stopping me from buying an Apple TV.

My iPad Netflix app has profiles on it, am I the only one? I've mentioned it to others, and they look at me like I have lobsters coming out of my head.
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
168 months ago
Out of interest which Roku are you using? I am very interested to try one but in the UK only Roku 2 is available and not 3. Also from what i've read the picture quality is inferior on netflix and the UI for netflix not so good.

Would you recommend Roku over ATV? Does Roku have the post play feature?

Cheers
Roku 2 HDMI (high end). Roku is easier to use. To me the pitch for Apple TV is simply access to the ecosystem and nothing more. If you have an iTunes library on any connected device, want to send video from your phone or pad via airplay or just love Apple more than your own children, then yes.

Otherwise Roku. The UI is better on R2 NF than on ATV NF for sure. R2/3 has many more channels. Many, many.

Both very cheap. Buying both is trivial.

Rocketman
Score: 2 Votes (Like | Disagree)
SteveLV702 Avatar
168 months ago
now the important question can you password protect your personal profile so nobody else can access it?
Score: 2 Votes (Like | Disagree)
168 months ago
After you select a person, it goes to personalized queues.
Score: 2 Votes (Like | Disagree)

Popular Stories

macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....