As part of a larger green initiative to help consumers recycle old iOS devices, Apple is now expanding its Reuse & Recycling program in the U.S. and Canada to include the iPad, reports 9to5Mac. Apple also is making it easier for consumers to purchase new devices with more flexible terms for applying in-store credits obtained when recycling an iOS device.
Previously, Apple's in-store Reuse & Recycling program accepted only iPhone models, which customers could trade-in for a store credit that could be used to purchase a new iPhone. Under this new plan, Apple will accept either an iPad or an iPhone for trade-in and will issue a credit that can be used towards a new purchase.
Customers may apply this credit towards a new iPhone or iPad, regardless of which device they are trading in, and they can even combine iPad and iPhone credits (with a limit of one of each device type) to apply toward the purchase of a new device. For example, a customer could trade-in an iPhone 5 and an iPad 2 to receive credits that can be combined to purchase a new iPad Air.
Apple yesterday confirmed it was expanding its Reuse & Recycling program to include all devices, regardless of their condition. Besides the iPad, Apple will accept for free any broken or older model Apple product providing customers with a way to easily recycle the device responsibly. If a recycled iPhone or iPad has some remaining value as determined by in-store Apple Specialists, Apple will issue a store credit.
This expansion is part of Apple's Earth Day celebration that began with the company's "Better" environmental campaign, which highlighted Apple's environmental efforts across its supply chain, its data centers and in its new Apple Campus 2 project. Apple also is commemorating Earth Day at its retail stores by placing a green leaf on its traditionally white Apple logo and issuing green t-shirts to its retail employees.
