Tim Cook: Apple's Shares 'Undervalued', Expansion of Share Buyback Program 'Shows Confidence' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook: Apple's Shares 'Undervalued', Expansion of Share Buyback Program 'Shows Confidence'

by

timcook.pngIn an interview with The Wall Street Journal following the release of Apple's financial results for the most recent quarter, CEO Tim Cook stated that the company's stock was "undervalued" and that the expansion of the share buyback program "shows how much confidence [Apple] has in the future of the company."

Apple announced an increase of its capital return program to $130 billion, from an announced $100 billion last year, with the company expecting to complete the program by the end of 2015. Apple will take on additional debt both domestically and internationally to finance the program.

The company will also institute a 7-for-1 stock split in June, with shareholders of record on June 2 receiving an additional six shares of stock for each share they own on June 9, and a dramatic reduction in the price of each share to match. Apple CEO Tim Cook said that the company was undertaking the split to make it easier for all potential shareholders to afford to invest in the company.

Apple's board approved an 8% increase in the company's quarterly cash dividend, up to $3.29 from $3.05, and Cook said the company anticipates annual increases in the dividend going forward.

Top Rated Comments

John.B Avatar
164 months ago
Exactly what Icahn wanted, no?
Score: 3 Votes (Like | Disagree)
164 months ago
Very undervalued. They are the best consumer electronics company.
They're also the most valuable company in the world still.

----------

No! He caved! The stock buyback is a bad idea, I think. The drop in price has resulted purely from Apple's recent failures, probably blamable on Tim Cook (but we don't really know). Quality control has really been lackluster all of a sudden. It would be a waste of money to try making up for that by buying back shares.

If you ask me, something stable and dividend-rich like those S&P500 ETFs are the way to go at this point. As a longtime fan of Apple, I'm beginning to lose hope in them now. Maybe Apple can't do it without Jobs.
Score: 2 Votes (Like | Disagree)
applesith Avatar
164 months ago
Very undervalued. They are the best consumer electronics company.
Score: 2 Votes (Like | Disagree)
smelly cat Avatar
164 months ago
13 times p/e ratio for a company like apple? With those financials and brand loyalty? Undervalued IMHO.
Score: 1 Votes (Like | Disagree)
rockarollr Avatar
164 months ago
Lots of Confidence

First, I'd like to say that I personally enjoyed listening to the Q2 earnings call today. It's always interesting to get a little insight into such an amazing company while being 'around the virtual meeting table'.

As far as stock value goes, I'd say it's definitely undervalued right now and Tim Cook knows it for certain. You can bet Tim and the guys at Apple know something that we don't; that Steve left a product map with tons of great ideas that are a) in the final stages of development, b) will be under development soon or c) will gain 'in development' status once technology catches up to the ideas outlined in the product maps. Steve left Jony Ive in charge of the product design part of the company and knew it would be in the best hands he could possibly leave it in. He often said that he and Jony thought very much alike. He also left Tim Cook to oversee the whole operation knowing he could count on Tim to, unlike Gil Amelio, keep 'the ship pointed in the right direction'. Tim proved worthy while Jobs was on medical leave several times and Steve had a lot of faith in his abilities. In fact, it could be argued that Steve's greatest legacy is not necessarily the products he created while he was with us but actually Apple, the company itself, and the collection of people that now see to its day-to-day operations. What he left behind was a group of amazing people, some wonderful product ideas, and a war chest of cash for them all to finish bringing these ideas to fruition and to fight off the copycats that would surely try to pilfer product ideas in the future. Tim is a patient, yet determined and steadfast leader... and Steve knew that's what Apple needed at the top once he was gone.

Also remember, Steve was a forward thinker. He only kept those around him that were also forward thinkers. I bet, together, he and the others discussed and mapped some wonderful product ideas that have yet to even be remotely realized. Yet. It'll take years of technology advancement and development for some of these ideas to be realized. It will take time. But, as always with Apple, the products will speak for themselves. They always do.

Brace yourselves. I think 2014 is going to be one of those ground-breaking :apple: product years!
Score: 1 Votes (Like | Disagree)
164 months ago
I would say severely undervalued.
Score: 1 Votes (Like | Disagree)

Popular Stories

Tim Cook Chengdu China

Tim Cook Visits China for the Third Time in 2026

Monday October 12, 2026 6:54 am PDT by
Tim Cook is visiting China for the third time this year, with talks in Guangdong focused on expanding Apple's manufacturing and sales operations, the South China Morning Post reports. This is Cook's first China trip in his capacity as Apple's executive chairman. He moved into the position on September 1 when John Ternus took over as CEO. Apple has said part of Cook's work involves...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
8 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
18 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
20 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
3 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
4 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
4 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
4 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
4 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
4 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago