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Apple Releases New Holiday Ad 'The Song'

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Apple today released a new 90-second holiday ad entitled "The Song", following in the footsteps of last year's "Misunderstood" ad.

"The Song" centers around a girl who stumbles upon an old record, apparently a gift from her grandmother to her grandfather from 1952. The record includes a message about not being able to be together for the holidays and then a rendition of "Love Is Here to Stay" sung by the grandmother.


Upon finding the old record, the girl secretly learns the tune's vocals and puts together her own accompaniment on several instruments, eventually recording her own portions of the song alongside her grandmother's. The girl then leaves an iPad mini with a note saying "A Duet, Press Play" for her grandmother, who listens to the duet between her much younger self and her granddaughter, bringing her to tears as she looks through the old photographs left along with the iPad by the girl.


The new ad is currently being featured on apple.com and should be added to Apple's YouTube site shortly.

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Top Rated Comments

D
Daalseth
151 months ago
Absolutely wonderful.

I like how Apple shows what you can do, not bragging about specs or how they're better than the other guys. Just this is what you can do with an iPod/iPad/iPhone etc.
Score: 96 Votes (Like | Disagree)
A
alhedges
151 months ago
boring as hell. felt empty watching it. better try nxt time.

It's just an ad. It can't fill the emptiness in your heart.
Score: 78 Votes (Like | Disagree)
GLS Avatar
GLS
151 months ago
Sappy or not, this is why Google or Samsung or Apple haters will never get Apple or the people who buy their products.

To others, it's all about specs.
Score: 62 Votes (Like | Disagree)
joshwenke Avatar
joshwenke
151 months ago
I love Apple's ads, they're so personable and much different than the competition. It's a good thing Samsung or similar competitors don't copy this part about Apple... although they probably couldn't if they tried.
Score: 62 Votes (Like | Disagree)
K
keithneese
151 months ago
The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.
Score: 51 Votes (Like | Disagree)
M
mozart22
151 months ago
Best Apple TV commercial in a long time

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didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.

It does and why it works.
Score: 50 Votes (Like | Disagree)
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