Japan Apple Stores Kick Off 'Lucky Bag' Sales with MacBook Air, iPads, iPod Touch Featured - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Japan Apple Stores Kick Off 'Lucky Bag' Sales with MacBook Air, iPads, iPod Touch Featured

Apple's retail locations in Japan have begun sales of the "Fukubukuro", also known as a "lucky bag", which offer an assortment of products at a steep discount. Japanese blog Mac Otakara (Google Translate) was present at the Apple Store in Nagoya to discover the exact content of the various bags among customers, with some shoppers receiving big-ticket items like iPads and MacBooks.

luckybag20151

MacBook Air Lucky Bag (Source: App Bank, Google Translate)

This year's lucky bags sell for 36,000 yen ($300) and come in four different configurations, with common items including an Apple TV, a 4000 mAh Mophie Powerstation external battery pack, an Incase Icon backpack, an iTunes gift card, and Beats by Dre Powerbeats2 wireless earbuds. For the most valuable Fukubukuro bag, Apple included an 11-inch MacBook Air with a Power Support Air Jacket and a Twelve South PlugBug dual charger along with the common items.

luckybag20153

iPad Air 2 Lucky Bag (Source: Mac Otakara)

Other variants of the bag offer a fifth-generation 16GB iPod touch, a 16GB iPad mini 3 or a 16GB iPad Air 2 alongside the common items. The iPad lucky bags also feature Logitech's UE Boom portable speaker.

luckybag20152

iPod touch Lucky Bag (Source: App Bank, Google Translate)

Apple's grab bags are sold as is, and returns are not allowed unless a product is defective. The promotion is limited to Apple Stores in Japan, although they are usually met with long lines of shoppers hoping to purchase their own lucky bag.

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...

Top Rated Comments

gnasher729 Avatar
155 months ago
It has been said in other threads on this topic that this is not gambling, there is more in the bag than what you pay for, you don't lose any money on it.

Dutch, tell me more about it, I am dutch, never heard of this

The problem is, in the USA, if one guy figures out he got less than another guy, then the first guy will sue.

Years ago Apple used hard drives in some Macs that had roughly the same capacity but not identical. Like buying an MBA with 250GB hard drive, and some have 250GB, some have 255, some have 260. Apple was forced to format all the drives to report identical capacity to avoid legal trouble.
Score: 15 Votes (Like | Disagree)
iZac Avatar
155 months ago
I'd honestly give back the Beats...
Score: 14 Votes (Like | Disagree)
Mark-Technology Avatar
155 months ago
Why can't we have this in the U.S.?
Score: 14 Votes (Like | Disagree)
loby Avatar
155 months ago
Sorry, won't work in U.S.

I currently live in Japan for business and the U.S. Sees this type of thing as investing to gain, looking for a good deal. The Japanese do not necessarily see it that way, but do this to enjoy the experience of winning something more so then just paying less to receive more as the U.S. Mentality generally operates.

I see this in Japanese malls. They receive tickets after shopping to possibly win something. They wait in long lines to spin a wheel. They win just toliet paper or a box of tissues. They are content with it and enjoy the thrill of just winning something.

This is why it will not work in the U.S. Apple is tired of lawsuits and people complaining that if they did not gain more than what they paid, complain or sue. Sorry this is the truth and will not work in the U.S.
Score: 11 Votes (Like | Disagree)
HangmanSwingset Avatar
155 months ago
Why can't we have this in the U.S.?

Because it's part of the Japanese culture. It's like someone outside of the states asking why they don't have turkey on the last Thursday of each November.
Score: 11 Votes (Like | Disagree)
155 months ago
Why can't we have this in the U.S.?

Because this will happen:
http://www.bbc.co.uk/news/world-us-canada-25161903
Score: 9 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
5 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
7 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago