Apple China Posts New Calligraphy Video to Commemorate Upcoming Hangzhou Store - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple China Posts New Calligraphy Video to Commemorate Upcoming Hangzhou Store

by

Apple has posted a new video on its official Chinese retail website showing renowned calligrapher Wang Dongling creating a mural for the company's upcoming West Lake store in Hangzhou. The video shows the artist using precise brush strokes to form characters around an Apple logo on a surface, which is then shown covering the West Lake retail location.

apple_china_graphics
Last week, Apple retail chief Angela Ahrendts commented on Apple's expansion strategy in China, which involves the opening of five new retail stores in the next five weeks to coincide with the festive shopping of the February 19 Chinese New Year holiday. With the addition of five new stores, Apple would be operating a total of 20 locations in China and Hong Kong with an ultimate goal of 40 stores in China over the next several years.

Apple's new West Lake store in Hangzhou, China opens on Saturday, January 24 at 9 AM local time.

Update: Apple has posted a new version of the video on YouTube with English subtitles.

Top Rated Comments

2
2457282
152 months ago
My translation maybe a bit off but I think it says, Now that you have earned money making apple products, come and spend it all buying the products you made.
Score: 5 Votes (Like | Disagree)
H
hkenneth
152 months ago
My translation maybe a bit off but I think it says, Now that you have earned money making apple products, come and spend it all buying the products you made.
It's a poem written by Su Shi (1037-1101) in the Song Dynasty. It is about how beautiful the West Lake is (where the new Apple store is located).

The brimming waves delight the eye on sunny days.
The dimming hills give a rare view in rainy haze.
The West Lake looks like the fair lady at her best.
Whether she is richly adorned or plainly dressed.
Score: 4 Votes (Like | Disagree)
D
dan1eln1el5en
152 months ago
"upcoming" and "Commemorate" seems to work against each other here

Commemorate is to think/remember/pay tribute to something in the past.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Read Full Article • 151 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 102 comments