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Official Retail Box for Apple Watch Edition Revealed

Apple started accepting Apple Watch pre-orders at 12:01 AM Pacific today, and official retail packaging for the 18-karat gold Edition model is now beginning to appear on social media. Instagram user Iris Decreus shared the picture below of an Apple Watch Edition next to its suede box, which has a premium look compared to the regular packaging for the Apple Watch Sport and stainless steel Apple Watch.

Apple Watch Gold Edition
Twitter user Fabien W. also shared multiple photos that provide a closer look at the Apple Watch Edition packaging earlier today. The outside of the box has an embossed Apple logo, while the inside appears to have a soft lining to keep the Edition free of scratches. The bottom of the box is embossed with the Apple Watch Edition logo, and official product documentation is included inside the box.

Watch Gold Packaging Twitter

Apple Watch pre-orders and try-on appointments began today ahead of the wrist-worn device's release on April 24 in the United States, Australia, Canada, China, Germany, France, United Kingdom, Hong Kong, Japan and China. Apple Watch shipping times quickly slipped to 4-6 weeks or later after pre-orders became available, and the Apple Watch Edition and certain other models are not available to ship until at least June based on current estimates.

Related Roundup: Apple Watch 11

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Top Rated Comments

147 months ago
Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.

Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..

MacRumors content image
Score: 16 Votes (Like | Disagree)
147 months ago
Is the sport watch the same packaging as the stainless?
The Sport model comes in an unapologetic ziplock bag. And you'll love it.
Score: 9 Votes (Like | Disagree)
147 months ago
I wonder who will be the first person on the planet to buy this idiotic expensive model.
Not like real watch which have some value, investing 10k for technology which will be obsolete a year from now is so idiotic that I can't believe apple really did that .
Score: 8 Votes (Like | Disagree)
dugbug Avatar
147 months ago
Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.

Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..

Image (http://www.horbiter.com/media/uploads/2014/10/Omega-Speedmaster-Professional-Special-Presentation-Box-14.jpg)

The packaging is fine. You don't need a suitcase
Score: 7 Votes (Like | Disagree)
MH01 Avatar
147 months ago
For a watch at that price point , that box and charger are embarrassing. Something I would expect for the SS model
Score: 6 Votes (Like | Disagree)
147 months ago
OMG she's got an Apple Ring!!

but sadly she is missing a thumb.
Score: 6 Votes (Like | Disagree)