Videos Showcase Apple Watch Launch Lines, Teardown and More - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Videos Showcase Apple Watch Launch Lines, Teardown and More

Today is Apple Watch launch day in the United States and eight other first wave launch countries, and many customers around the world are busy setting up their new smartwatch or anxiously waiting for their package to be delivered. Meanwhile, the teardown team at repair website iFixit flew to Melbourne, Australia to get their hands on the Apple Watch and take it apart to see what's inside.

Apple Watch Unboxed

Apple Watch Sport unboxed (Source: Instagram/Steve Belisle)

iFixit started by prying open the display and disconnecting the display and digitizer cables underneath, getting a first look at the Taptic Engine, inside of the Digital Crown and internal 205 mAh battery. Digging further into the Apple Watch, the team got a closer look at various components for haptic feedback, an ambient light sensor and S1 integrated processor. Overall, the Apple Watch received a 5 out of 10 repairability score.


Back in Los Angeles, several thousands of miles away from the teardown, KTLA reporter Rich DeMuro was on site at Maxfield in West Hollywood to interview various people waiting in line to purchase the Apple Watch. It was confirmed earlier this week that the Apple Watch would go on sale in limited quantities at Maxfield and other select fashion boutiques such as Colette in Paris and Dover Street Market in Tokyo and London.

DeMuro also provided a basic overview of the Apple Watch's core features, including watch faces, heart rate monitoring, health and fitness tracking, phone calling and stock apps. In line with many early reviews, he said that the Apple Watch is not a device that everyone needs, but that the wrist-worn device has high-quality apps and provides a better overall experience than many Android Wear alternatives.


Apple Watch launched today in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom following a two-week pre-order window that started April 10 at 12:01 AM Pacific. The watch will be sold exclusively online until at least June, with no walk-in purchases being taken at Apple retail stores in any of the first wave launch countries.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Apple Watch SE 3 1

Apple Adds Apple Watch to Education Store in Australia, China, Japan, and More

Thursday May 7, 2026 8:14 am PDT by
Apple today added the Apple Watch to its Education Store in select countries, allowing students and teachers to purchase the device at a discount. The Apple Watch Series 11, Apple Watch SE, and Apple Watch Ultra 3 are available with education pricing in Australia, China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Apple is offering up to a 10%...
apple watch ultra 3 1

Apple Now Requires UNiDAYS Verification for Education Discounts in U.S. and Canada, Adds Apple Watch

Friday May 8, 2026 3:00 am PDT by
Starting today, Apple will require customers in the U.S., Canada, and Chile to verify their status as a student or educator to get educational discounts. Apple is adopting the UNiDAYS verification system that it uses in other countries, with a new process to accommodate homeschool families. Apple is also adding the Apple Watch Series 11, Apple Watch SE, and Apple Watch Ultra 3 to its...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

Locoboof Avatar
145 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.

YOU ARE THE TOGGLE! Simply stop reading the articles you're not interested in.

I would never read and click on a article I wasn't interested in.
Score: 101 Votes (Like | Disagree)
iHack13 Avatar
145 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.
Score: 67 Votes (Like | Disagree)
145 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.

I'd like to toggle your comments off # Most of us here are excitedly waiting for delivery - don't read it if you don't want to, especially don't comment on the very type of article you're tired of!
Score: 53 Votes (Like | Disagree)
Locoboof Avatar
145 months ago
Meanwhile,some of us will be sitting in the comfort of our home waiting for our delivery guy #


MacRumors content image
Score: 30 Votes (Like | Disagree)
macguy90 Avatar
145 months ago
I think I am not the first one, but it would be awesome if there was some kind of toggle switch to turn off the apple watch articles on the front page.

Vote this up , if you are sick of this hype.

I just want the option.

If you don't care about the Watch, then don't click on anything regarding it. Nobody is forcing you to read these articles, are they? It's a new product from Apple. They are one of the most relevant tech companies in the world, so yes today's tech news will be dominated by Apple Watch.
Score: 22 Votes (Like | Disagree)
sigma7 Avatar
145 months ago
I was first in line :rolleyes: Now, I'm beautiful with my Watch :p Hey girls, I'm coming :o
MacRumors content image
Score: 16 Votes (Like | Disagree)