Apple's Jeff Williams: Native Apple Watch Apps Coming This Fall, Apple Watch Sales are 'Fantastic' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Jeff Williams: Native Apple Watch Apps Coming This Fall, Apple Watch Sales are 'Fantastic'

applejeffwilliamsApple's Vice President of Operations Jeff Williams today took the stage at Re/code's Code Conference in Rancho Palos Verdes, California, to speak about Apple's recently released wearable device, the Apple Watch.

Williams is the person who oversees Apple's supply chain, much like Tim Cook used to before he became Apple's CEO, and he was described by Walt Mossberg as the "quiet figure" behind many of Apple's popular products like the iPhone and the Apple Watch. Williams says he oversees 3,000 engineers in addition to the supply chain, and offered a tidbit on Apple's recent 74 million iPhone sales in the holiday quarter -- if you stack them like pancakes, they'd reach higher than the International Space Station.

According to Williams, who declined to give specific sales figures on Apple's wearable, the Apple Watch is doing "fantastic." When asked by what metric, he went on to say that customers "love the Apple Watch" even more than he expected. The Apple Watch, he said, is "gathering momentum" even in a market where other products aren't doing as well, because many millennials don't wear watches.

When pressed for details on Apple Watch sales numbers, Williams said that Apple would "rather spend time making great products" than focusing on the numbers, but he did say Apple had sold "a lot" of them.

On the topic of Apple Watch apps, Williams says third-party apps will get better when developers are able to release native apps and when access to native sensors is permitted. He gave an example of what a native Apple Watch app might do, suggesting an app like Strava will be more full featured as it would have direct access to sensors.

The native Apple Watch app SDK will be previewed at WWDC, according to Williams, suggesting full featured Apple Watch apps that can access health sensors, the Digital crown, and more, will be available when iOS 9 is released to the public in the fall.

Williams also spoke on working conditions at its supplier's factories in China, reiterating Apple's efforts to improve the lives of factory workers, and he talked about ResearchKit, Apple's platform for enabling researchers to obtain health-related data from iOS users for studies and research.

Apple's already learned "some amazing things" with ResearchKit. Using Parkinson's disease research as an example, Williams says that Apple discovered a set of the control group participants in that study had Parkinson's but didn't know it. When it comes to Apple Watch, its medical contributions will be "huge," says Williams, but true medical features may take awhile because of the need for health studies and regulatory approval. "We're just beginning," he said, commenting on Apple's health efforts and ResearchKit, and in a later comment, he said that Apple has a "great interest" in helping people.

Williams also hinted at Apple's interest in the car. When asked about what industries Apple's looking at for its next amazing product, Williams referenced the car as "the ultimate mobile device," but then clarified he was speaking of CarPlay. He went on to say that Apple's "exploring a lot of interesting areas."

Additional details on Williams' interview can be found over at the full Re/code live blog, and when video clips of his interview become available, we'll update this post to include them.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
siri recap live rewind

watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch

Tuesday November 3, 2026 10:35 am PST by
With the first beta of watchOS 27.3, Apple is introducing new Audio Intelligence features it previewed for the Apple Watch Series 12 and Ultra 4 earlier this year. Powered by the S11 chip, Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and Shazam Music Recognition. Sound Recognition and Shazam are already on the watch, but Live Rewind and Siri Recap are now available ...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...

Top Rated Comments

guzhogi Avatar
150 months ago
Why do I fear Apple would do something this if it built a car?
MacRumors content image
Score: 31 Votes (Like | Disagree)
150 months ago
Why do I fear Apple would do something this if it built a car?
Image (http://quicklol.com/wp-content/uploads/2012/05/windows-vs-mac-cars.jpg)

You're running 2 years on an oil filter, you got problems. What a terrible comparison.
Score: 17 Votes (Like | Disagree)
macduke Avatar
150 months ago
Williams says he oversees 3,000 engineers in addition to the supply chain, and offered a tidbit on Apple's recent 74 million iPhone sales in the holiday quarter -- if you stack them like pancakes, they'd reach higher than the International Space Station.

…

When pressed for details on Apple Watch sales numbers, Williams said that Apple would "rather spend time making great products" than focusing on the numbers, but he did say Apple had sold "a lot" of them (http://recode.net/2015/05/27/apples-jeff-williams-on-apple-watches-sold-a-lot/).

These two statements are at odds. Someone at Apple figured up that the iPhones sold last quarter would reach the ISS, but suddenly when it comes to the Apple Watch numbers aren't important at all because their focus is on making great products? OH OK THEN.

That being said I'm sure the numbers are ok, but he should have said instead that it will have to wait until quarterly conference calls or WWDC keynote or whatever. We realize all new market products start out slow.
Score: 14 Votes (Like | Disagree)
brianvictor7 Avatar
150 months ago
They need to start inventing new words to describe their products. Fantastic, amazing, incredible and such are worn out. How about things like "The Sales Are iPhonetastic?" or "Appletastic" or "Jobsworthy" or "Pixarmazing." You know, something more concretely descriptive. :D
Score: 9 Votes (Like | Disagree)
150 months ago
Why do I fear Apple would do something this if it built a car?
Image (http://quicklol.com/wp-content/uploads/2012/05/windows-vs-mac-cars.jpg)

More like, the apple car lasts 20 years, and the PC car keeps breaking down and the stealership down the street will charge you massive amounts of money replacing random things and not fixing the problem.
Score: 8 Votes (Like | Disagree)
sza Avatar
150 months ago
"Since the sales are fantastic, we are going to replace it soon!"
Score: 7 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
14 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
14 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
21 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago