Showtime today confirmed that its self-titled standalone streaming service will be released today for the Apple TV, allowing viewers to pay for Showtime's exclusive series directly without needing a cable subscription (via Re/code).
First announced just over a month ago, the service will cost those interested $10.99 per month and everyone can sign up for a 30-day free trial to test the experience before subscribing. The service will cost users a few dollars less than HBO NOW's $15 streaming cost, which debuted exclusively on Apple TV earlier in the Spring.
Showtime's launch today comes in a bit ahead of the previously-announced July 12 release date for the standalone service, a date that coincided with the network's big summer premieres of Ray Donovan and Masters of Sex. No doubt giving users a few days to prepare before the summer premieres, those interested should be start seeing the Showtime app on the Apple TV shortly.
Apple today provided developers with the second betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes three weeks after Apple seeded the first betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Following the WWDC 2026 keynote event, Apple has seeded the first betas of iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27 to developers for testing purposes.
Registered developers can opt in to betas and download the software through the Settings app on each device.
The software includes many of the new features that were shown off earlier today, though some of what...
Apple barely touched on tvOS 27 during its WWDC 2026 keynote today, but the update exists, and it adds some new features to the Apple TV.
In a slide that was shown very briefly during the keynote, Apple revealed some of tvOS 27's new features and enhancements:
A redesigned Podcasts app
Smoother app launches and animations
Faster AirPlay connectivity with other Apple devices
Smart ...
By the time you add all these separate services up that cost 10+ bucks a month, (Netflix, Hulu Plus, Amazon Prime, HBO Now, Showtime, etc) to equal that same programming you had with cable or satellite, it's going to cost virtually the same as what you was paying before, but instead of all your programming being from one provider, you now have to use all these different apps to watch what you want, different fees. Tell me again how this is better than cord cutting again?
HBO and Showtime are just being greedy. They both cost $9.99 to add as a cable package. Meaning, that $9.99 also includes cable's cut. I think $5.99 would have been an awesome price for these. They would get many more customers.
Yeah, and just think of how many they'd get if the services were free! Or if they paid everyone five bucks a month to use the service! Or if they made everyone in America an employee of the network with an annual salary of $100,000 and a retirement package! They'd get SO MANY more customers!
I don't know where you live, but here, the add-on channels are $19.99/month, so HBO and Showtime are significantly cheaper as standalones.
HBO and Showtime are just being greedy. They both cost $9.99 to add as a cable package. Meaning, that $9.99 also includes cable's cut. I think $5.99 would have been an awesome price for these. They would get many more customers.
I appreciate that they are less than HBO's $15 but I don't see the reason to do $10.99. I get why they would do $9.99 to not get to a $10 threshold but the psychological difference between 10 and 11 isn't that great to need a .99 trick. I'm actually kind of tired of the whole .99 trick because my brain has to automatically round it up. The attempted manipulation is annoying. I prefer round numbers. DIE penny, die already.
By the time you add all these separate services up that cost 10+ bucks a month, (Netflix, Hulu Plus, Amazon Prime, HBO Now, Showtime, etc) to equal that same programming you had with cable or satellite, it's going to cost virtually the same as what you was paying before, but instead of all your programming being from one provider, you now have to use all these different apps to watch what you want, different fees. Tell me again how this is better than cord cutting again?
$25 for two channels (HBO and Showtime). So far I'm not too excited about the future of a la carte TV.
Oh, I completely agree with you on that one. Even the package that Apple was trying to put together for $40. That's like cable ... only smaller ...
Not sure where all this is going, but so far it looks like it's simply evolving. Not getting better.
My prediction...
First Apple Music...
Then...
Apple Cinema:
$39.99/mo - includes live streaming TV package.
$99.99/mo - includes live streaming TV package plus full, ad-free access to all movies and TV shows on the iTunes Store.
I don't see why this couldn't/wouldn't happen in the future given what's happened with the music industry.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
