MTV VMA Nominees to Be Unveiled Exclusively on Beats 1 Radio Station

In before "omg sucks so bad for consumers." Beats 1 is free to listen.

Exclusivity is rarely a good thing, especially with music.

Beats 1 is free to listen.

But only if you have an Apple product or are willing to install iTunes on a Windows PC. I happen to know a lot of people who wouldn’t want to touch iTunes with a barge-pole. iTunes had gained such a bad reputation and it’s only more cluttered and bloated since Apple Music. A web stream on iCloud.com ('http://icloud.com') would be nice.

Even though I haven't listened to the Beats 1 radio too much, I think it's clear to say that Apple is really spending time and resources to get this right. In my eyes, it just doesn't feel like a side-product but more like a good basic product with a nice potential. Music suggestions have been really good for me based on my preferences and only some tweaks so can't complaint so far.

As if the nominees list wouldn't be posted in music sites all over the web just moments after being "announced exclusively on Beats 1"...

What is MTV?

Because in Europe people still enjoy Music Videos and have variety of taste into music genres unlike in the U.S..

Three things helped to keep MTV Europe where it is at today.
[LIST=1]
* The 5 year gap. MTV started in 1981. MTV Europe didn't start until 1986, with a different first video than the US (IIRC, Dire Straits' Money For Nothing kicked off MTV Europe).
* MTV Europe, for the most, avoided most shows. The Real World really didn't pick up there, even with the season in London. You didn't get much of Beavis and Butthead.
* MTV Europe didn't pigeonhole itself. Outside of those reality shows, MTV kept its selections down to two genres: grunge and rap. No pop (true, not bubblegum) videos. No rock blocks. No Headbanger's Ball. No Classic MTV. Some of those tried to transition over to VH1, where they were promptly eaten alive by the Mariah Careys, Celine Dions, and Whitney Houstons of the world. MTV Europe allotted for all other types of music, and that's what kept it alive.

That's what kept stadium acts like Bon Jovi alive: they went to tour heavily in Europe when grunge took over.

Either way, for the first time in at least 4 years, I flipped through my TV guide on my cable feed. It actually goes out a good 4 days. stopped on MTV. MTV2. MTVTres. MTVU (college)... not a single one had a show block for music videos. Not even VH1 did. VH1 Classic, did, and still does.

BL.