Continuing on with its stream of exclusive content, Apple Music is today premiering the video for Keith Richards' latest single, "Trouble." The video is exclusively available through Apple Music Connect on Keith Richards' page on the artist-focused social networking site.
Because the video is shared on Apple Music Connect, it does not require an Apple Music subscription to watch. Designed to let fans connect with artists, Apple Music Connect's content is all available for free and will continue to be free after people's three-month free trials expire.
Exclusive video premiere of “Trouble” from Keith Richards (@officialKeef) is now on #Connect! http://t.co/A2hdB371cU pic.twitter.com/397EIQ0n8h — Apple Music (@AppleMusic) July 27, 2015
Alongside the debut of the "Trouble" music video on Apple Music Connect, Keith Richards also did an interview with Zane Lowe on Beats 1 radio. It will replay tonight at 10:00 p.m. Pacific Time.
Apple uses exclusive content and interviews as a way to lure customers and distinguish itself from the myriad other music services available, and has premiered videos like Pharrell's "Freedom" and Eminem's "Phenomenal." A recent rumor has suggested some of the exclusive videos Apple has offered, including Drake's "Energy," have been developed in-house with Apple working alongside artists to produce content for Apple Music.
Top Rated Comments
While Apple Music does have exclusive artists like Taylor Swift, along with exclusive music only made for Apple Music, it's really not enough to tip the scales to pay 10 bucks a month for a service that screws up my Album Artwork, has a horrible selection of music to stream, and bloats my current install of iTunes on my Mac. Add in the fact they took away Genius Mixes in iOS 8.4, and that takes the cake for the reason I am annoyed with this current venture by the tech giant.
About the only time I hear U2, Stones, an a few others they have done work with is when I'm in the dentist or my mothers CRV. Lately over all Apple has felt less interested in young culture and more into what the middle aged are doing.