Apple Releases New 'Photos & Videos' iPhone Ad in Ongoing Campaign

Friday August 7, 2015 4:04 pm PDT by Juli Clover

Continuing on with its "If it's not an iPhone, it's not an iPhone" advertising campaign, Apple today updated its YouTube channel with a new "iPhone - Photos & Videos" ad that focuses on the photographic capabilities of the iPhone.

The ad depicts an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A voiceover accompanies the ad, pointing out the iPhone's popularity as a camera and its ease of use.

Watch on YouTube

Every day millions of amazing photos and videos are shot with iPhone. That's because the iPhone makes it easy for everyone to shoot amazing photos and video.

The style of the video mimics the other ads that are part of this particular campaign, "Loved," "iPhone - Hardware & Software," and "Amazing Apps," all of which were released in July. As with those videos, Apple ends the "Photos & Videos" ad with the tagline "If it's not an iPhone, it's not an iPhone."

Apple's latest campaign is the third series of ads for the iPhone, following an initial set of comedy ads from Jimmy Fallon and Justin Timberlake and the "Shot on iPhone 6" campaign that highlights photos captured with the iPhone 6 and iPhone 6 Plus.

As part of its newest advertising efforts, Apple also recently introduced a "Why There's Nothing Quite Like an iPhone" web campaign that focuses on features that differentiate the iPhone from competing devices, pointing out the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.

Popular Stories

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by Joe Rossignol

Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...

• 145 comments

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by Juli Clover

When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...

• 70 comments

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by Tim Hardwick

Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...

• 27 comments

Top Rated Comments

keysofanxiety

147 months ago

Takes photo on 8GB iPhone 5C.

MacRumors content image

"If it's not an iPhone, it's not an iPhone."

Score: 23 Votes (Like | Disagree)

Mactendo

147 months ago

Takes photo on 8GB iPhone 5C.

"If it's not an iPhone, it's not an iPhone."

If it's not an iPhone 64 Gb or more, it's not an iPhone.

Score: 15 Votes (Like | Disagree)

Duel

147 months ago

This would be great if the iPhone had a decent camera instead of the 8mp since the iPhone 4S while the competition is at 16mp minimum.

No matter what the BS photoshoped "taken with an iPhone 6" ads says, which are impossible to have with such a camera.

IPhone has a great camera don't be fooled by mp. Mp doesn't make photo look good, even my DSLR have "only" 12mp camera and it takes stunning photos.

You can take great photos with iPhone and with very few steps turning them into amazing photos, many times people have asked from me did i really took those photos with my iPhone, and i have 5S. It's not the camera which makes the photos look good, it's the shooting skills, eye for shooting and editing skills.

Score: 10 Votes (Like | Disagree)

MacFather

147 months ago

Deleted.

Score: 4 Votes (Like | Disagree)

coolfactor

147 months ago

I just wish they would cut the base storage options and build a cheaper iPhone for the masses, with student discounts.

But why? Don't you see where that goes? To bottom-feeder territory. If you can't afford an iPhone, then you can't afford an iPhone. It's that simple. The price of the iPhone should not come down... your income bracket should go up. What can you do to improve your margins? Yes, you're a student, but how much of your student budget is wasted on coffees and donuts and crap that brings moments of joy, while you lust for an iPhone?

I say all of this while cringing at the price of my next iPhone purchase. $199 (on contract) was the sweet spot from a psychological standpoint. Shopping for one today at one of Canada's major carriers.... $478.99 for an iPhone 6, and that's with a 2-year contract! $228.99 for an iPhone 5s on a two-year contract. Neither of those prices are okay with me and my budget. My current iPhone 4 is serving my needs just fine, thank you. That said, I'll be getting the iPhone 6s when it's released. ;) But that's only because my income has improved the past few months.

Score: 4 Votes (Like | Disagree)