Next-Generation Apple TV Said to Launch in October for $149 or $199
Apple's fourth-generation Apple TV will be released in October with a starting price of $149 or $199, according to 9to5Mac. The report claims that Apple will also continue selling the third-generation Apple TV for $69 as an entry-level device, although the set-top box is not expected to have support for an App Store or Siri.

The report adds that Apple's much-rumored streaming TV service will be available "as soon as next year" through a software update for both the third-generation and fourth-generation Apple TV. The web-based TV service is expected to deliver a lightweight package of about 25 channels for around $40 per month.
The new Apple TV is rumored to feature a dual-core A8 processor, an App Store with a native SDK for developers, Siri voice control, HomeKit integration, a new user interface and a redesigned remote control with motion sensors, a touchpad on the top, physical buttons on the bottom and a microphone.
Apple is expected to announce the new Apple TV at its September 9th media event.
Popular Stories
Apple today provided developers with the second betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes three weeks after Apple seeded the first betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Following the WWDC 2026 keynote event, Apple has seeded the first betas of iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27 to developers for testing purposes.
Registered developers can opt in to betas and download the software through the Settings app on each device.
The software includes many of the new features that were shown off earlier today, though some of what...
Apple barely touched on tvOS 27 during its WWDC 2026 keynote today, but the update exists, and it adds some new features to the Apple TV.
In a slide that was shown very briefly during the keynote, Apple revealed some of tvOS 27's new features and enhancements:
A redesigned Podcasts app
Smoother app launches and animations
Faster AirPlay connectivity with other Apple devices
Smart ...