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Apple to Debut New Apple Watch Sport Bands at September 9 Event

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At its upcoming iPhone-centric event on September 9, Apple will debut new Apple Watch Sport bands in a variety of new colors, MacRumors can confirm. News of the new bands was shared by 9to5Mac this morning, and we've also been hearing similar rumors about Apple's plans to introduce additional band options.

It is not clear what colors Apple is planning to introduce, but it's possible the company will focus on darker colors to complement the neon-like shades of the existing Apple Watch Sport bands, which come in bright pink, green, and blue, along with black and white.

Apple has already produced Sport Bands in additional colors, which were initially shown off by Jony Ive at the Milan Design Week in April shortly before the Apple Watch launched. At that event, he displayed a selection of bands in red, orange, yellow, blue, and several nude shades.

customapplewatchbands

Image via Umberta Gnutti Beretta

Apple has also provided several celebrities with custom Apple Watch Sport bands in unique colors. Former professional rugby player Will Carling received a red Apple Watch Sport band, while director J.J. Abrams was given a custom navy blue Sport band.

Along with introducing new Apple Watch bands, iPhones, and the revamped Apple TV, Apple may also announce sales of the Apple Watch in additional countries, including Austria, Denmark, and India. We'll also hear more about watchOS 2 at Apple's iPhone event, with Apple providing a launch date for the new operating system update.

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Top Rated Comments

OllyW Avatar
OllyW
144 months ago
All the new bands in the world will not change the fact that the watch itself is just too bulky and thick. In the case of a watch thinner is better.
Have you tried one on? It may look thick in the photos but it sits nicely on the wrist and wears no thicker than a decent traditional watch.
Score: 14 Votes (Like | Disagree)
macpeach55 Avatar
macpeach55
144 months ago
Yeah, Watch Straps are so special, I will be up all night waiting for the launch :rolleyes:
Score: 12 Votes (Like | Disagree)
Gasu E. Avatar
Gasu E.
144 months ago
All the new bands in the world will not change the fact that the watch itself is just too bulky and thick. In the case of a watch thinner is better.

Are you using a scientifically-determined benchmark? Otherwise, this "fact" is just an opinion.
Score: 11 Votes (Like | Disagree)
macduke Avatar
macduke
144 months ago
Apple should set the price of Sport Bands at $29. They would still make a lot of money but I think that price point would sell a lot more bands and get people swapping them out with their clothing selection. As it stands now I might buy a red or gray band. But if they dropped the price I would probably buy red, one of the new blue variations, gray, and perhaps a Mizzou style gold (think Livestrong yellow) if it were available. It just seems like $29 is more trivial for customization.

I think Apple could make a lot of money if they released collections available for a set period of time. They could have the standard collection which is always available and has the staple colors. But if they offered them for a limited time at a lower price, people would be more willing to pick up a band or two when they visit the Apple Store or wherever. They also really need to unveil some new styles for higher-tier bands. I think customization is going to be a big source of income for the Apple Watch line once people start collecting. Limited runs and a slightly lower price point would encourage that.
Score: 11 Votes (Like | Disagree)
cambookpro Avatar
cambookpro
144 months ago
Wouldn't mind a (Product) Red strap, hopefully one is announced!
Score: 11 Votes (Like | Disagree)
Gasu E. Avatar
Gasu E.
144 months ago


At that event, he displayed a selection of bands in red, orange, yellow, blue, and several nude shades.

I hope they were racially diverse.
Score: 8 Votes (Like | Disagree)
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