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iPhone Continues to Increase Lead in U.S. Smartphone Market Share Ahead of 'iPhone 6s' Debut

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The latest data from digital media analytics firm comScore shows that Apple continues to increase its lead over Samsung, LG, Motorola, HTC and other handset makers in U.S. smartphone market share, less than one week before the launch of the iPhone 6s and iPhone 6s Plus.

iPhone 6 Side
iPhones captured 44.2% market share among U.S. smartphone subscribers aged 13 and older based on a three-month average ending July 2015, an increase of 1.1 percentage points over the preceding three month average.

comscore_smartphones_jul15 (1)
Samsung's smartphone share in the U.S. dropped to 27.3% in July 2015, a decline of 1.3 percentage points over April 2015. LG, Motorola and HTC rounded off the top five smartphone makers with 8.7%, 4.9% and 3.5% smartphone market share in the U.S. respectively.

Android remained the most widely adopted smartphone platform in the U.S. with 51.4% market share based on the July 2015 data, trailed by iOS with 44.2% market share. Windows Phone, BlackBerry and Symbian accounted for 2.9%, 1.3% and 0.1% market share in the U.S. respectively.

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Facebook ranked as the most popular smartphone app in the U.S. with 73.3% reach, according to comScore's Mobile Metrix. Facebook Messenger, YouTube, Google Search, Google Play, Google Maps, Pandora Radio, Gmail, Instagram and Yahoo Stocks rounded off the top ten apps.

Apple is set to announce the iPhone 6s and iPhone 6s Plus at its September 9th media event in San Francisco.

Tags: Android, ComScore, Samsung
Related Forum: iPhone

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Top Rated Comments

dannyyankou Avatar
dannyyankou
140 months ago
And a lot of people, including myself, will be upgrading from the 5s to the 6s. Just have to wait for my upgrade.
Score: 6 Votes (Like | Disagree)
JackANSI Avatar
JackANSI
140 months ago
No one says a peep, critically, about the company assembling the data... when the data agrees with what they believe ;)
Score: 5 Votes (Like | Disagree)
Tycho24 Avatar
Tycho24
140 months ago
What about world marketshare? Which amounts to a majority of handsets sold?
I think since many third world countries have "smartphones" in use that are actually so low specced, they are actually simply basic phones... we've all realized that info from the United States is FAR more telling as to what is going on momentumwise in the high end smartphone world.
By all means though, if you personally are interested in a metric that is completely meaningless to any of the rest of us here... go seek it out!
Just don't be surprised that it won't make an article here, as it is irrelevant to us and the things we discuss here.
Score: 3 Votes (Like | Disagree)
M
Mockenrue
140 months ago
Favorable comScore US Smartphone market share report: "Yeah! Eat it Samsung!"
Unfavorable IDC Global Smartphone market share report: "Market share really doesn't matter, you see..."

http://www.idc.com/prodserv/smartphone-os-market-share.jsp

"Samsung reasserted its global leadership"
"Android dominated the smartphone market with a share of 82.8%."
"iOS saw its market share for 2015Q2 decline by 22.3% QoQ"

Personally, I think market share is very important from both perspectives.
Score: 2 Votes (Like | Disagree)
Four oF NINE Avatar
Four oF NINE
140 months ago
I don't go in for that FaceBook, Twittter, Whatsapp etc etc.
Boy do you get funny looks when you tell people you don't use them.
The only things I use in that list of popular apps are YouTube, (a LOT), and Google Maps.
I don't like F book business model, I don't like their intrusiveness, I don't like their war on privacy, and the dude that started it is a douchebag.
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
Michael Scrip
140 months ago
KGI Securities stated though that the iPhone 6S sales will not grow beyond the iPhone 6:

https://www.macrumors.com/2015/08/11/iphone-6s-could-face-negative/

Funnily enough one of the reasons is a slowdown in Chinese sales, I posted on here that China was one of the main reasons the iPhone 6 did so well as it was a new market to Apple.

So it will be interesting to see what happens.
There will be a point when iPhone growth stops. In other words... there will be a quarter when iPhone sales do not outsell the same quarter the previous year.

And people will freak the fsck out.

But at that point... Apple will be selling iPhones at a rate of well over 250 million units every year... so it's not like they will be going bankrupt or anything.

Apple figured out the secret:

1. Sell a fsckton of phones
2. Make a lot of money on each phone sold

Most companies do neither.
Score: 2 Votes (Like | Disagree)
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