First Unboxing of New Apple TV Shows off Packaging, Device and Remote - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

First Unboxing of New Apple TV Shows off Packaging, Device and Remote

by

Despite not arriving until the end of October, YouTuber Andru Edwards has gotten ahold of the fourth-generation Apple TV and unboxed it on video. The video, which appears to be the first unboxing of the device, offers a glimpse at the new packaging for Apple's new set-top box.


The new Apple TV's packaging is all-black and features a picture of the top of the device on the top of the box. Once opened, the user is presented with the Apple TV box and the brand new Siri Remote. Underneath those are a Lightning cable to charge the new remote and a power cable.

Edwards, who says he received his Apple TV on the day of Apple's "Hey Siri" event, then provides a closer look at both the set-top box and remote.

The fourth-generation Apple TV will be available at the end of October. It'll be priced at $149.99 for the 32 GB option and $199.99 for the 64 GB option.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday June 29, 2026 10:08 am PDT by
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
Read Full Article • 1 comments
Apple TV 2025 Thumb 2 Sans Text

iOS 27 Lets You Update Your Apple TV Using Your iPhone

Tuesday June 23, 2026 9:09 am PDT by
If the idea of digging out your Siri Remote to install a tvOS update on your Apple TV sounds like too much effort, Apple's upcoming iOS 27 software will have a new feature you'll surely welcome. Based on the latest iOS 27 beta 2, you can push Apple TV software updates straight from your iPhone, and you don't even need to turn the Apple TV on first. Apple's set-top box now appears in the...
Read Full Article
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Credit Cards Offering New Apple TV and Apple One Perks

Wednesday June 24, 2026 7:00 am PDT by
Chase recently introduced new Apple TV and Apple One perks for its Sapphire Preferred and Sapphire Reserve credit cards in the United States. Sapphire Preferred cardholders ($95 annual fee) are now eligible to receive a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription for 12 months instead. Sapphire Reserve cardholders...
Read Full Article

Top Rated Comments

D
drusoicy
142 months ago
This guy isn't even a big name reporter, wonder how he got one.

More impressed than mad to be honest.

EDIT: He hinted at having an iPad Pro. If he's keeping that hidden from us too he's doing the world a disservice! :p
It's relative. Maybe you don't know me (or the average reader,) but all the vendors and tech manufacturers do, as do my 800k podcast subscribers!
Score: 17 Votes (Like | Disagree)
M
MacFather
142 months ago
Deleted.
Score: 10 Votes (Like | Disagree)
D
drusoicy
142 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
I think a lot of people have a Lightning cable somewhere in their living room for charging tablets and phones, and this can just plug into that is their thinking I'd assume?
Score: 10 Votes (Like | Disagree)
Mac 128 Avatar
Mac 128
142 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
Score: 8 Votes (Like | Disagree)
B
bwhartmann
142 months ago
no 4K support & the loss of optical audio out = FAIL
4K would be nice, but optical? What is this, the 90s? Get an AVR with HDMI already.
Score: 5 Votes (Like | Disagree)
D
drusoicy
142 months ago
Oooo... Sounds like you might have some friends in good places then ;)

Can you show us Siri in action?
There will definitely be more. This was just a quick and dirty unboxing while I get more stuff shot and edited and all that.
Score: 5 Votes (Like | Disagree)
Read All Comments