Video Shared With Apple Employees Shows 'Softer Side' of Steve Jobs - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Video Shared With Apple Employees Shows 'Softer Side' of Steve Jobs

by

Steve JobsA video obtained exclusively by ABC News today aims to showcase the "softer side" of Steve Jobs, with the former Apple CEO addressing an assembly of Apple employees the day before the release of the original iPhone in 2007.

During the brief clips shared by ABC News, Jobs urges the company's employees to go in to an Apple Store and "just give one of the Apple retail store employees a hug," discusses his theory of corporate management, and debunks the history to his famous ripped jeans.

The footage was shared with Apple's employees yesterday to mark the fourth anniversary of Jobs' death on October 5, 2011. A handful of well-known Apple executives put together some personal essays in memory of the Apple co-founder, including current Apple CEO Tim Cook, calling him "brilliant" and with "a great sense of humor."


A lot of Jobs' past has been resurfacing recently alongside the release of a handful of films chronicling his life, including Steve Jobs: The Man in the Machine and the upcoming Aaron Sorkin-penned Steve Jobs movie. A few of Jobs' supporters aren't backing many of these interpretations of him, including his widow Laurene Powell Jobs, who tried to cease production on the Sorkin script multiple times.

Top Rated Comments

TheRainKing Avatar
139 months ago
I miss him :(
Score: 15 Votes (Like | Disagree)
UnfetteredMind Avatar
139 months ago
Be nice if they just showed the video instead of talking over it, doing constant cuts, wipes, etc.
Score: 10 Votes (Like | Disagree)
139 months ago
The first person to post a non-Flash international link to the video gets a cookie.
Doing this for the cookie :)
https://www.dropbox.com/s/kco2rog7v6tvdl4/Newly%20Released%20Tapes%20Reveal%20Visionary%20Genius%20of%20Apple%27s%20Stev.mp4?dl=0
Score: 6 Votes (Like | Disagree)
PinkyMacGodess Avatar
139 months ago
It's strange as I was thinking about this the other day.

I was watching that 'internal' video on YouTube where Steve introduced the Think different campaign to employees, and I was wondering, I bet there's tons of footage filmed from internal meetings that very few people have ever seen before.

I think, over time, as it becomes more acceptable (from a secrecy standpoint), they should release more of these videos.
There is no way, if he really was such a big butthead, that he was able to achieve so much.

People like that rarely instill much loyalty in employees...
Score: 6 Votes (Like | Disagree)
tombiscuit Avatar
139 months ago
The first person to post a non-Flash international link to the video gets a cookie.
Score: 6 Votes (Like | Disagree)
Mac Fly (film) Avatar
139 months ago
This video adds nothing new. How else was he supposed to talk when rallying the troops? He was a charismatic man, we know this. We've seen videos like this many times. He was also a complicated man who could behave drastically differently in the given circumstance. He could be brilliant and inspiring, but he could also be a major, major ass. The fact that this video is news is worrying for modern journalism.
Score: 4 Votes (Like | Disagree)

Popular Stories

steve jobs coin

Steve Jobs U.S. Commemorative $1 Coin Goes on Sale

Tuesday May 12, 2026 1:50 am PDT by
The United States Mint today began selling a new $1 American Innovation Coin featuring Steve Jobs, purchasable from the U.S. Mint website. The $1 Steve Jobs Coin features a young Steve Jobs in a turtleneck, jeans, and sneakers, sitting in front of the Northern California landscape. Jobs is said to be "captured in a moment of reflection," in which "his posture and expression reflect how this...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....