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Verizon Customers on Grandfathered Unlimited Data Plans Face $20 Price Increase

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verizonlogoVerizon customers with grandfathered unlimited data plans, which the carrier stopped offering to new customers in 2011, face a $20 increase in their monthly bill starting November 15, according to CNET. The monthly cost of unlimited data will rise from $30 to $50 as a result.

The rate increase is yet another move by Verizon to encourage customers to move from unlimited data plans to tiered data plans. Less than 1% of Verizon customers still have an unlimited data plan, according to a company spokesperson, but those remaining few are often stubborn about switching.

Verizon customers with unlimited data plans are required to pay full retail price for smartphones, although grandfathered subscribers do qualify for the company's monthly installment plan for new devices.

In the United States, Sprint and T-Mobile are the two largest nationwide carriers that continue to offer unlimited data plans. AT&T stopped offering unlimited data to new customers in 2010.

Tag: Verizon

Top Rated Comments

143 months ago
Texts and minutes started as limited and eventually unlimited became the norm. I don't know why we're moving backwards with data.

Yeah I do, nevermind. Greed.
Score: 12 Votes (Like | Disagree)
143 months ago
Thanks Verizon for making me not feel bad about really utilizing my unlimited data plan now. Previously I was conservative as I didn't want to draw unneeded attention.
Score: 7 Votes (Like | Disagree)
143 months ago
How are they legally allowed to do this?
Score: 6 Votes (Like | Disagree)
143 months ago
A little concerned AT&T will follow. I have one unlimited line eligible for an upgrade so maybe I should do it now before they hike the price.
Score: 6 Votes (Like | Disagree)
whyamihere Avatar
143 months ago
Verizon is such a victim. :rolleyes: They seem to forget customers are only on an unlimited plan because they gave them that option to begin with. Here's an idea... if your goal is to get people off an old plan, how about providing quality incentives to get customers onto a newer plan, rather than trying to bully them off. I guess common sense and being considerate don't mesh with corporate greed.
Score: 5 Votes (Like | Disagree)
143 months ago
It was worth it for 5 years of unlimited data.
Score: 5 Votes (Like | Disagree)

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