Apple Pay Usage Declined on Black Friday Over Last Year Per New Study

Well, here is the thing with this survey. November 2014, the iPhone 6/6+ were the only devices with it, and it was only a month old (3 months for the phone). Today, there are 14 months worth of iPhone 6/6+ sales, Apple Watches, and iPhone 6s/6s+ sales. In other words, a larger pool of "eligible" transactions.

What are the raw numbers? How many transactions? Did it go from 100,000 to 1 million, but represent a decline % wise? And what defines an "Apple Pay" eligible transaction? Every transaction made at Apple Pay accepting stores, regardless if the customer has an Apple Pay ready device?

Lots of questions, very light on the facts, and the facts provided tell us almost nothing.

It's beyond frustrating because I can never remember which stores take it and which don't.

All these places have the NFC readers but only like 10% take Apple Pay. Even places like Best Buy, not all of their stores take it.

Bad job by Apple not getting this out to more customers. Why hasn't Starbucks signed up? Why haven't any grocery stores signed up?

I've only used it at BB, GameStop, McDs, and Panera Bread.

There's a pizza place that has Apple stickers everywhere saying they take it, but they don't have an NFC card reader. How is that possible? How can I report this to Apple?

I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.

Of those that do? Their units largely also support NFC payments. But....

...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.

I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.

Of those that do? Their units largely also support NFC payments. But....

...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.

Chip and pin would be nice but that is in Europe. We have chip and sign which is only more secure in the transmission. Its no more secure at the store level and its slower.

For some reason I envisioned that when October 2015 hit it would be like a switch was flipped, and all of these retailers would have updated terminals with NFC and chip support. Since October I've found very few additional retailers who support NFC unfortunately. Whenever it's available, I always use Apple Pay. Primarily for the security, but also because of the great offer from Discover (10% cash back through the end of 2015 and double cash back rewards for the first year of membership).

Well, here is the thing with this survey. November 2014, the iPhone 6/6+ were the only devices with it, and it was only a month old (3 months for the phone). Today, there are 14 months worth of iPhone 6/6+ sales, Apple Watches, and iPhone 6s/6s+ sales. In other words, a larger pool of "eligible" transactions.

What are the raw numbers? How many transactions? Did it go from 100,000 to 1 million, but represent a decline % wise? And what defines an "Apple Pay" eligible transaction? Every transaction made at Apple Pay accepting stores, regardless if the customer has an Apple Pay ready device?

Lots of questions, very light on the facts, and the facts provided tell us almost nothing.

Exhibit 23955739 of Statistics can say anything you want. Despite the wavy line, I imagine the total purchases is more like a hockey stick upwards.

I use it wherever I can. There are loads of UK retailers supporting Apple Pay but most are still restricted by the £30 limit which means it's not an option for a lot of my shopping.