Apple Shares New Apple TV Ad Focused on Apps - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares New Apple TV Ad Focused on Apps

by

Apple today shared a new Apple TV ad on its YouTube channel, highlighting the many apps and games that are available on the device through the dedicated tvOS App Store. Entitled "The Future of TV is Apps," the ad features an Apple TV set-top box that morphs to match the theme of each app that's shown off in the spot.

Netflix, Apple Music, WatchESPN, Asphalt 8: Airborne, Disney Infinity, Gilt, GrubHub, Showtime, Crossy Road, HBO Now, and Fox Now, are among the apps that are featured. The ad ends with the brightly colored television test bars that have been used in all fourth-generation Apple TV advertisements.


Since the Apple TV 4 launched in October, Apple has been promoting it through a series of television ads, colorful billboards displayed across a number of cities, web ads, and social media campaigns. Today's ad is the second in the company's app-focused series.

Related Roundup: Apple TV
Tag: Apple Ads
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday June 29, 2026 10:08 am PDT by
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
Read Full Article • 1 comments
Apple TV 2025 Thumb 2 Sans Text

iOS 27 Lets You Update Your Apple TV Using Your iPhone

Tuesday June 23, 2026 9:09 am PDT by
If the idea of digging out your Siri Remote to install a tvOS update on your Apple TV sounds like too much effort, Apple's upcoming iOS 27 software will have a new feature you'll surely welcome. Based on the latest iOS 27 beta 2, you can push Apple TV software updates straight from your iPhone, and you don't even need to turn the Apple TV on first. Apple's set-top box now appears in the...
Read Full Article
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Credit Cards Offering New Apple TV and Apple One Perks

Wednesday June 24, 2026 7:00 am PDT by
Chase recently introduced new Apple TV and Apple One perks for its Sapphire Preferred and Sapphire Reserve credit cards in the United States. Sapphire Preferred cardholders ($95 annual fee) are now eligible to receive a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription for 12 months instead. Sapphire Reserve cardholders...
Read Full Article

Top Rated Comments

gugy Avatar
gugy
137 months ago
Clever animation. Well done.
Score: 10 Votes (Like | Disagree)
ipedro Avatar
ipedro
137 months ago
Loved the ad, but I completely disagree with the title. IMO, the future of TV isn't apps. Apps on the big screen aren't new. Others have been doing this for years, and Apple isn't doing anything that reinvents this. Getting traditional cable online (anywhere) in a clever, easy-to-use and affordable way? That would be the future of television.
"Traditional" is the antisisis of "future". Content creators who use Apps instead of traditional methods like cable are "the future of tv". Case in point: Netflix.

One example: a crowd sourced news app can demolish the existing cable news format and take on established juggernauts like CNN.

Apps on tv aren't new but neither were apps on phones. It was the App Store model that revolutionized so many industries. The same path is now open ahead to disrupt tv.

Traditional broadcasters are going to quickly becoming obsolete. New independent content creators who reach viewers through apps are the future of tv.
Score: 4 Votes (Like | Disagree)
69650 Avatar
69650
137 months ago
Now that's what I call a great Apple ad. Fast animation & music without any voiceover. Classic Apple cool. I also like the other AppleTV ad with the strange music. So much better than the boring iPhone 6 celebrity ads.
Score: 4 Votes (Like | Disagree)
BeSweeet Avatar
BeSweeet
137 months ago
Loved the ad, but I completely disagree with the title. IMO, the future of TV isn't apps. Apps on the big screen aren't new. Others have been doing this for years, and Apple isn't doing anything that reinvents this. Getting traditional cable online (anywhere) in a clever, easy-to-use and affordable way? That would be the future of television. And as long as the overpaid suits are in charge, this probably won't happen in our lifetime.
Score: 4 Votes (Like | Disagree)
garirry Avatar
garirry
137 months ago
Nice animation, but the music makes me want to commit suicide.
Score: 4 Votes (Like | Disagree)
T
ttss6
137 months ago
This is Apple marketing at its best in a long time! Simplistic, focus on the device, and able to convey what sets it apart from other products without outright comparison! I hope this carries over to iPhone, iPad, and Watches!
Score: 3 Votes (Like | Disagree)
Read All Comments