First Impressions Roundup: iPhone SE and 9.7" iPad Pro - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

First Impressions Roundup: iPhone SE and 9.7" iPad Pro

Apple today provided members of the press with hands-on time using the iPhone SE and 9.7" iPad Pro, and first impressions of the new products are beginning to surface across the web. Below is a roundup of some of the more interesting observations and opinions about the new smartphone and tablet.

iPhone SE

iPhone-SE-demo
The Verge said the iPhone SE "finally makes a small phone feel powerful," which is unsurprising given it is essentially an iPhone 6s shrunk down into an iPhone 5s form factor. The 4-inch smartphone is powered by a 64-bit A9 chip with M9 motion co-processor, which is up to twice as fast as the iPhone 5s. Other features are outlined in our iPhone SE announcement coverage.

Usually, getting a small phone has meant getting a phone that skimps on power or on the camera (or, most likely, both). That's absolutely not the case with the iPhone SE. It feels every bit as fast and modern as an iPhone 6S, able to move quickly through screens and web pages. Obviously we weren't able to test the camera very extensively, but we can say that it launches quickly and takes photos just as fast.


TechnoBuffalo described the iPhone SE's top five new features as its 4-inch screen size, $399 starting price, 4K video recording, Live Photos support, and full Apple Pay support without needing an Apple Watch.

That’s going to be a nice bump for folks with the iPhone 5s who otherwise weren’t able to use Apple Pay due to the lack of an NFC chip in the smartphone. Also, Touch ID should be much, much faster than the sensor originally included in that device.

Business Insider highlighted how Apple used more scratch resistant materials for the iPhone SE shell, meaning it should not be prone to scratches and scuffs as easily as the iPhone 5s. This includes matte-chamfered edges and a slightly different aluminum backing with a color-matching Apple logo.

The good news: The iPhone SE gives you everything great about the iPhone 6s for $250 cheaper.

The bad news: Despite all those great features, it still feels a lot like the iPhone Apple unveiled 2.5 years ago.

More: Ars Technica, Engadget, TechRadar, and SlashGear

9.7" iPad Pro

iPad-Pro-comparison
AnandTech went hands on with the new 9.7-inch iPad Pro's True Tone Display, which Apple says adjusts the color temperature of the display by measuring ambient light conditions. There is a toggle switch for True Tone in the iPad's settings, as shown in the short demo video below.

It turns out that this is something that you can toggle on and off on the fly, and the result that it produces seems to be designed to make the display more consistently neutral while other Apple mobile devices tend to end up with a colder white balance in most conditions. I didn’t see a toggle for color gamut, so it’s likely that the iPad Pro 9.7” is using either color management to enable a wider gamut on the fly or just displaying a wider color gamut all the time.


CNET tested the 9.7-inch iPad Pro in a brief hands-on video that summarizes the tablet's features and tech specs and provides a quick look at the Apple Pencil and resized Smart Keyboard. The tablet features a Smart Connector that will allow it to be paired with many other keyboards and accessories.


TechnoBuffalo was able to get a look at the new iPad Pro and has a video depicting its four speakers, rear camera, and Apple Pencil compatibility, along with a quick rundown on all of the included features.


SlashGear also received time to test the smaller iPad Pro, and declared "it's enough to make you throw your iPad Air 2 into the trash." The first impressions also spoke highly about the Apple Pencil.

Really, the iPad Pro 9.7 is about taking the iPad Air 2 form factor and supercharging its guts, and hopefully encouraging a wider wallet in return. On that front, it's undoubtedly the best all-round iPad you can buy, but only time will tell if it can turn around tablet sales for Apple.

More: The Verge, Engadget, AppleInsider, CNET

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Caution)
Related Forum: iPhone

Popular Stories

iPad Pro 2024 vs Air 2024 Feature

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...
iPad mini 7 Review Thumb 1 sans text

Apple Raises iPad and Mac Trade-In Values

Monday October 26, 2026 8:17 am PDT by
Apple today updated its U.S. trade-in estimates, raising maximum values across the iPad lineup and for most Macs following today's announcement of the new iPad mini. Every iPad category has gained value, although the increases are relatively modest. The iPad mini and standard iPad both rise by $20, while the iPad Air gains $15 and the iPad Pro increases by $10. The revised maximum estimates...
new ipad cyber

New Entry-Level iPad Not Expected Until Early 2027

Sunday October 11, 2026 8:57 am PDT by
Apple's next entry-level iPad models, codenamed J581 and J582, will not arrive until early 2027, according to Bloomberg's Mark Gurman. He added that Apple plans a major iPad Air refresh to add an OLED display and a new iPad Pro in 2027. The latter could gain a vapor chamber to improve thermals and performance. A new iPad mini is still expected to arrive at the end of October this...

Top Rated Comments

Oblivious.Robot Avatar
139 months ago
Now that is some SErious innovation right there. :D
-
Jokes aside, iPhone SE has a hidden ace up its sleeve: battery life.
Thats what you get when you have a reasonable thin iphone than an anorexic iphone, which doesn't protrude plus I still love the 5's design better than my own 6's.
-
Now if only they could sort out on what exactly is "space grey".




Attachment Image
Score: 25 Votes (Like | Disagree)
Swordylove Avatar
139 months ago
The bad news: Despite all those great features, it still feels a lot like the iPhone Apple unveiled 2.5 years ago.
That is not bad news at all. The iPhone Apple unveiled 2.5 years ago is much better looking and has the perfect size.
Score: 24 Votes (Like | Disagree)
139 months ago
This is the phone I've been waiting for. I just don't want a bigger phone.
Score: 21 Votes (Like | Disagree)
iabacus Avatar
139 months ago
The day the magic died
Score: 21 Votes (Like | Disagree)
Andres Cantu Avatar
139 months ago
The iPhone SE is a way for Apple to test how the market responds to what is essentially a flagship 4" model. If it reacts favorably and sells well, then they would probably start releasing one every year, probably starting with the iPhone 7s. If it reacts unfavorably and does not sell well, then that's why it was a "special edition." Works either way!
Score: 15 Votes (Like | Disagree)
Count Blah Avatar
139 months ago
iPhone SE is a downgrade, not a upgrade
It's a BIG upgrade from the 5s, the last 4" iPhone.

If you are not interested in 4" phones, then this simply isn't intended for you.

Glad you have other choices. But why begrudge others, their choice?
Score: 14 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
7 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
17 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
19 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
4 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
4 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
4 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
4 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago