Apple Music Partners With Vice to Launch Six-Episode Documentary Series 'The Score' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Music Partners With Vice to Launch Six-Episode Documentary Series 'The Score'

by

Apple Music has partnered with cultural news network Vice to bring a new docu-series, "The Score," to the streaming music platform (via The Hollywood Reporter). The series will be six episodes, with each installment focusing on a unique, local music scene around the world.

The first episode, titled "Reservation Rap," [Direct Link] is split into two parts and focuses on an emerging Native American hip hop scene in Minnesota thanks to the Ojibwe tribe. The specifics were left hazy, but in the coming weeks the show will take viewers to music scenes in places like Brazil, Iceland and Vietnam.

Apple Music The Score

Vice creative director Kelly Fulton says the series was inspired by Vice's 2007 documentary Heavy Metal in Baghdad, which explored the heavy metal subculture that thrived despite the Iraq War. "That doc sparked exactly what we wanted to do with this series, which is telling under reported and under represented stories around the world through the artists that are scoring those cultural climates," says Fulton.

Taking advantage of the platform, The Score will launch a themed playlist alongside each weekly episode, with a focus on the specific artists and songs seen in the show. Reservation Rap can be streamed today, with the next five episodes launching over the coming weeks.

Apple has been expanding its streaming video content available on Apple Music over the past few months, starting off with an exclusive behind-the-scenes film centering around Taylor Swift's 1989 World Tour, which launched in December. In February, news broke that the company plans to take the creative side of its music streaming service a step further, with original TV series Vital Signs that will be a "dark, semi-autobiographical drama" starring Dr. Dre.

Top Rated Comments

134 months ago
This actually sounds cool.
Score: 4 Votes (Like | Disagree)
134 months ago
Classy is a great way to become a brand for old people.

Considering the dad-joke vibe that the exec team revels in at keynotes, I'm impressed that they're giving the Apple Music team the creative control to try things like this. Not every company's leadership has the self-awareness to do that. They've learned a lot since that time that they forced everyone to download that U2 album.
Score: 2 Votes (Like | Disagree)
ogun7 Avatar
134 months ago
First Beats, now Vice? Apple stay classy.
What's not classy about Beats and Vice? Or learning about music and culture in underrepresented communities? Or a company that uses people of color in their marketing, their product focus and their executive team?
Score: 1 Votes (Like | Disagree)
Mums Avatar
134 months ago
First Beats, now Vice? Apple stay classy.
Score: 1 Votes (Like | Disagree)
guzhogi Avatar
134 months ago
Sounds cool.
Score: 1 Votes (Like | Disagree)
134 months ago
Funny how I forgot I'm not in the US and tried to watch it :D
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Music Glass Feature

Apple Music Gains AutoMix Upgrades and More in iOS 27

Tuesday June 9, 2026 5:49 am PDT by
Apple yesterday detailed several updates coming to Apple Music in iOS 27, including redesigned artist and album pages, an upgraded AutoMix feature, and a suite of performance improvements. The most immediately visible change is a refreshed artist page, which now features a prominent shuffle play button, a new artist name display, and various other layout adjustments. Apple also says album...
Apple Says iOS 27 Adds These 12 New Features to Your iPhone Feature

Apple Says iOS 27 Adds These 12 New Features to Your iPhone

Tuesday June 9, 2026 9:47 am PDT by
iOS 27's key new feature is a more intelligent and personal version of Siri, but the changes go well beyond that. In a press release, Apple outlined additional enhancements coming across Apple Maps, Find My, Apple Wallet, Apple Music, and more. Apple Maps has gained an enhanced Flyover experience powered by AI, enabling you to view aerial imagery in "stunning detail" for select cities. In ...
Apple TV 2025 Thumb 2 Sans Text

tvOS 27: Apple Music Gains Hi-Res Lossless Audio on Apple TV 4K

Wednesday June 10, 2026 1:44 am PDT by
Apple Music is bringing Hi-Res Lossless Audio to tvOS 27, in addition to standard Lossless Audio. Apple says subscribers with compatible external speaker outputs will be able to enjoy their favorite songs in the highest audio quality and experience studio-quality sound directly through their Apple TV 4K. As of tvOS 26, Apple TV 4K supports Apple Music Lossless audio up to 24-bit/48 kHz,...