New Apple TV Ad 'Father Time' Released Starring Kobe Bryant
Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October.
The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier
"The Kiss" spot.
The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career for on Wednesday, is coming to an end due to his age.
The ad closes with the tagline "future of television" and colorful bars as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities like Los Angeles, New York, San Francisco, and Hollywood.
Popular Stories
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
If the idea of digging out your Siri Remote to install a tvOS update on your Apple TV sounds like too much effort, Apple's upcoming iOS 27 software will have a new feature you'll surely welcome.
Based on the latest iOS 27 beta 2, you can push Apple TV software updates straight from your iPhone, and you don't even need to turn the Apple TV on first.
Apple's set-top box now appears in the...
Chase recently introduced new Apple TV and Apple One perks for its Sapphire Preferred and Sapphire Reserve credit cards in the United States.
Sapphire Preferred cardholders ($95 annual fee) are now eligible to receive a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription for 12 months instead.
Sapphire Reserve cardholders...
