Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers

amazonecho2Apple is actively developing a product that would compete with the Amazon Echo and Google Home, reports The Information. Citing a source with direct knowledge of Apple's plans, the report suggests Apple is working on a Siri-based device that would include a speaker and microphone that could be used for features like listening to music, getting news headlines, and more.

In addition to developing such a device, Apple is planning to improve Siri by opening the voice assistant up to outside developers. Apple is said to be preparing to release a Siri software development kit that would allow developers to make their apps and their app content accessible through Siri voice commands. Apple plans to require developers to use the tool responsibly.

Opening Siri up to third-party developers will go a long way towards expanding the capabilities of Apple's virtual assistant. Right now, Siri only works with a handful of apps like OpenTable and Yelp, and Apple has been hesitant to develop a Siri API and improve Siri's functionality because of privacy concerns.

According to The Information, a Siri SDK could be introduced as soon as WWDC, meaning third-party Siri access would be built into iOS 10 and perhaps OS X 10.12, which is also rumored to be gaining Siri support.

Both Amazon and Google have developed robust in-home personal assistant devices built around their respective AI platforms, which Apple hopes to compete with. The products are able to perform a wide range of features, from giving weather reports and answering queries to controlling smart home devices like light bulbs and thermostats. The Amazon Echo has been well-received, and Google's Home product, just announced at Google I/O, supports similar features.

Apple has reportedly been working on an Echo competitor since before the Echo debuted last year, and it will perhaps include features like a speaker, Internet access, and the ability to control HomeKit products. It is not known when Apple will be ready to debut its home accessory or how it will fit into the company's existing product lineup.

Related Roundup: HomePod
Buyer's Guide: HomePod (Caution)

Popular Stories

TMRS 196 Siris Make or Break Moment Thumb 2

The MacRumors Show: What to Expect at WWDC 2026

Friday June 5, 2026 9:58 am PDT by
On this week's episode of The MacRumors Show, we talk through all of the major rumors surrounding Apple's announcements at WWDC 2026. Subscribe to The MacRumors Show YouTube channel for more videos The event's tagline, "All Systems Glow," is widely seen as a hint at Siri's new design. Bloomberg's Mark Gurman has reported that Apple is rebuilding Siri as a full chatbot to compete with...
WWDC26 Mock Feature 2

Will Apple Launch New Hardware at WWDC Next Week?

Friday June 5, 2026 7:56 am PDT by
Apple has several hardware releases in the pipeline, but will we see any of them unveiled at this year's Worldwide Developers Conference? WWDC is primarily a software event where new versions of iOS, iPadOS, macOS, watchOS, tvOS, and visionOS take center stage, but it's not unusual for Apple to introduce new hardware during the developer conference. Take WWDC 2017, for example, where Apple...
macOS 27 Wishlist What Do You Want From Apple at WWDC 2026 Feature

macOS 27 Wishlist: What Do You Want From Apple at WWDC 2026?

Thursday June 4, 2026 2:54 pm PDT by
We have four days to go until Apple's WWDC keynote event begins on Monday, June 8. iOS 27 has been the focus of most of the rumors, but we're also going to get a new version of macOS, macOS 27. Some of the same features that are coming in iOS 27 will come to macOS 27, like the new version of Siri and the dedicated Siri app, but we want to hear from MacRumors readers. What are you hoping to...

Top Rated Comments

NocEdit Avatar
132 months ago
apple has become a "ME TOO" company. They are so boring lately.
Score: 81 Votes (Like | Disagree)
tkermit Avatar
132 months ago
apple has become a "ME TOO" company. They are so boring lately.
You know what else has become boring?
Score: 64 Votes (Like | Disagree)
132 months ago
I can unambiguously say Apple is the ONLY manufacturer of such a product that I would trust to listen to everything going on in my home 24/7. The others are simply not trustworthy.
Score: 59 Votes (Like | Disagree)
132 months ago
apple has become a "ME TOO" company. They are so boring lately.
Because they were first to which product or market exactly?
Score: 32 Votes (Like | Disagree)
Glassed Silver Avatar
132 months ago
Because they were first to which product or market exactly?
Don't tell me they are going to do it better, their QA has gone down the *******s, their ever tightening dumbing down of features and the interface is infuriating and they are neglecting many of their former values time and time again.

What's mostly still intact is their industrial design.
The rest has taken major hits.

Glassed Silver:mac
Score: 26 Votes (Like | Disagree)
Asarien Avatar
132 months ago
I really wish Apple made the Apple TV a centralized hub for HomeKit. There's no reason why I can't control my Hue lights among other enabled devices via my 4th Gen Apple TV.
Score: 21 Votes (Like | Disagree)