Amazon Sets Second Annual 'Prime Day' for July 12

Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed ('https://www.amazon.com/b?ie=UTF8&node=11448061011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-hero-M&pf_rd_r=3NVVRQ162EWB7B7QC49G&pf_rd_t=Gateway&pf_rd_p=0653b54a-edc6-4a0e-a41f-f4a3325c3b28&pf_rd_i=desktop') that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune ('http://fortune.com/2016/06/30/amazon-sets-a-date-for-annual-prime-day-shopping-blitz/')). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.


Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon ('http://appshopper.com/shopping/amazon-mobile') app [Direct Link ('https://itunes.apple.com/us/app/amazon-app-shop-browse-scan/id297606951?mt=8')]. Amazon encourages users who want more information to visit its Help page ('https://www.amazon.com/gp/help/customer/display.html/ref=s9_acss_bw_sc_pdtpre_ar_s2?ie=UTF8&nodeId=202063000&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to prepare for Prime Day, and follow these steps ('https://www.amazon.com/b/ref=s9_acss_bw_sc_pdtpre_ar_s1?_encoding=UTF8&node=14730501011&ref=pd_leadup&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to set up notifications for specific deals on its app.

Article Link: Amazon Sets Second Annual 'Prime Day' for July 12 ('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')

Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.

Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.