Everything Apple Announced at Today's iPhone 7 Event in Under Five Minutes - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Everything Apple Announced at Today's iPhone 7 Event in Under Five Minutes

Apple today hosted a jam-packed media event that saw the debut of its new fall products, including the iPhone 7, the iPhone 7 Plus, the Apple Watch Series 2, new AirPods, and new Beats headphones.

It took Apple two hours to cover all of the new products and their impressive features, but we've created a quick five minute recap for those of you who want a taste of what Apple announced without watching the entire keynote or reading all of our extensive coverage.


Highlights include water and dust resistance for the iPhone 7 and 7 Plus, along with a faster A10 Fusion processor, all new camera systems for much better images (including a dual-camera system for the iPhone 7 Plus), no headphone jack, and two new colors being sold alongside the standard Silver, Gold, and Rose Gold - a matte "Black" and a glossy "Jet Black."

As for the Apple Watch Series 2, it too features improved waterproofing to make it suitable for swimming, along with a new GPS chip and a processor that's twice as fast. To make up for the lack of a headphone jack in the iPhone 7, Apple also introduced new wireless Beats headphones and completely wireless "AirPods," both of which come equipped with an Apple-designed W1 wireless chip.

Make sure to stay tuned to MacRumors for more extensive coverage of all of Apple's new products and check out our event recap post for more detail on everything that's new.

The iPhone 7, the iPhone 7 Plus, and the Apple Watch Series 2 will be available for pre-order this Friday. Apple's New AirPods will be available in October.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forums: Apple Watch, iPhone

Popular Stories

apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
siri recap live rewind

watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch

Tuesday November 3, 2026 10:35 am PST by
With the first beta of watchOS 27.3, Apple is introducing new Audio Intelligence features it previewed for the Apple Watch Series 12 and Ultra 4 earlier this year. Powered by the S11 chip, Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and Shazam Music Recognition. Sound Recognition and Shazam are already on the watch, but Live Rewind and Siri Recap are now available ...
apple watch series 3 design

Apple Watch Users in Europe Report Daylight Saving Glitch

Monday October 26, 2026 5:26 am PDT by
Some Apple Watch users running watchOS 27 are reporting a daylight saving glitch after clocks went back in the UK and Europe on Sunday. In a MacRumors forums thread, five users – several in the UK and central Europe – say their watch shows the correct time when activated, but the Always-On display keeps showing summer time, leaving it an hour fast. The problem has also been reported in...

Top Rated Comments

133 months ago
I tried to watch the keynote and I hated it and turned it off. So cringey, salesy, cheesy and amateurish. It was a joke, like a two bit sales presentation that was painful and dull to watch. "You're going to love it" No, apple. I'm not.

Wow, lets get excited about a watch that tells you where you ran. No, lets not. apple has lost the plot, up it's own a hole.
Score: 53 Votes (Like | Disagree)
Mad Mac Maniac Avatar
133 months ago
It's amazing how vast majority of commenters on MacRumors now are so negative towards Apple. Why don't you guys go troll android forums or something?

I'm not saying we should blindly praise Apple, but I mean come on...
Score: 47 Votes (Like | Disagree)
133 months ago
A simple summary is:
[5] no Mac news
this is why i hate apple right now
Score: 46 Votes (Like | Disagree)
Nor10 Avatar
133 months ago
.
Score: 39 Votes (Like | Disagree)
133 months ago
Another boring event with mediocre upgrades that still trail behind
Score: 34 Votes (Like | Disagree)
braddick Avatar
133 months ago
Lots of negativity in this thread.
Do I stand alone in being impressed with the innovations and upgrades within the Apple watch and iPhone?

Nothing to scream from the rooftops, yet pleasant refinements and improvements to both products overall.
Score: 30 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
5 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
6 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago