Many customers who pre-ordered the Apple Watch Series 2 from Best Buy will not be receiving their new devices on launch day, according to emails the company sent out this evening.
During pre-orders that took place on Friday, September 9, Best Buy listed a Friday, September 16 delivery date, leading customers to believe they would receive their devices on launch day. Instead, Best Buy won't be shipping out orders until 9/28, nearly two weeks later.
To compensate pre-order customers who are facing delays, Best Buy has included a promo code for a $50 discount on a future Best Buy purchase in each email, which must be used by October 14, 2016. That will get pre-order customers an extra Sport Band or another Apple Watch accessory.
Customers affected have ordered a wide range of Apple Watch Series 2 models, including the stainless steel Apple Watch with White Sport Band and various Sport configurations.
Apple Watch Series 2 supplies were constrained from the moment Apple's pre-orders started, with shipping estimates on many models slipping within a matter of minutes, so it is no surprise Best Buy has been forced to delay its own shipments. Most Apple Watch Series 2 models placed today won't ship from Apple for 3 to 5 weeks, and Best Buy now lists all Series 2 watches as "Coming Soon."
Thursday April 23, 2026 11:18 am PDT by Tim Hardwick
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
iOS 26.5 and watchOS 26.5 will have a new Pride Luminance wallpaper and Apple Watch face when the updates are released in the coming weeks, according to Bloomberg's Mark Gurman.
In a brief tweet, Gurman revealed that Pride Luminance will "Celebrate the vibrancy and individuality of the LGBTQ+ community and customize your watch face with colors from Pride
flags."
iOS 26.5 has been in...
For watchOS 27, Apple is testing new Apple Watch faces, and one of them is a simpler version of an existing Apple Watch Ultra watch face that could be coming to standard Series models.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that Apple is testing multiple new faces for watchOS 27, code-named "Orchid." One of them is said to be a "simplified take" on the...
Well BestBuy just earned by business going forward. They know how to take care of their customers. Take note Apple!
I think Best Buy could have instead offered $50 off the watch or a $50 refund. All this does (the $50 coupon code for a future visit) is ensure more spending at their store, likely more than $50 worth.
50 bucks for missing the delivery date is a generous offer. I ordered from apple at midnight but got a 26th - 28th as a estimate. When I saw best buy had the delivery date of the 16th I canceled and ordered thru best buy. Its a bummer that couldn't do the 16th. Still a good move on best buy part.
Apple clearly wasn't ready for a 16th launch. More like the end of the month. They didn't have enough supply to handle 10 mins of orders.