Apple to Introduce New Macs at October 27 Event - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple to Introduce New Macs at October 27 Event

Apple will introduce new Macs at an event that's set to take place on Thursday, October 27, reports Recode. The event will be held "at or near" Apple's Cupertino campus instead of in San Francisco, suggesting it will perhaps be at the company's Town Hall conference center.

Recode does not detail which Macs will receive a refresh at the event, but Apple's entire Mac lineup, aside from the Retina MacBook, is in need of a refresh.

mac_buyers_guide
New MacBook Pro models will likely headline the event, as rumors suggest a major update is in the works. The new MacBook Pro is said to include a redesigned, thinner body with a flatter MacBook-style keyboard, an OLED touch panel that replaces the physical function keys at the top of the keyboard, and Touch ID support.

It is expected to do away with the USB-A port, HDMI port, and SD card slot, featuring just four USB-C ports based on part leaks, and it is said to include support for USB 3.1 and Thunderbolt 3.

A recent rumor from Japanese site Mac Otakara suggests Apple will also be introducing a new 13-inch MacBook Air, also featuring USB-C and Thunderbolt 3. Other products that could potentially see refreshes include the iMac, the Mac Pro, and the Mac mini.

With an event set to take place on October 27, media invites should be going out later this week.

Related Roundups: MacBook Pro, MacBook Air
Related Forums: MacBook Pro, MacBook Air

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
Apple MacBook Pro 14 in with M6 hero

Apple Announces New 14-Inch MacBook Pro With M6 Chip

Tuesday October 27, 2026 6:01 am PDT by
Apple today announced a refreshed 14-inch MacBook Pro featuring the M6 chip, upgraded connectivity specifications, and more. The M6 chip in the MacBook Pro features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores, paired with a 12-core GPU. This is up from the M5 chip with a 10-core CPU with 4 super cores and 6 efficiency cores, paired with a 10-core GPU. M6...

Top Rated Comments

scotttnz Avatar
131 months ago
Please let this be true!

Then we can all switch from complaining about no new Macs to complaining about the new Macs ;)
Score: 193 Votes (Like | Disagree)
131 months ago
Thank the lord
Score: 70 Votes (Like | Disagree)
oneMadRssn Avatar
131 months ago
You're welcome guys. I just bought an 11" Macbook Air. I caused this.
Score: 67 Votes (Like | Disagree)
131 months ago
New Macs already?
Score: 56 Votes (Like | Disagree)
yaxomoxay Avatar
131 months ago
"we decided that from now on, all Mac will be Mac Pro, starting from only $4999.00"
Score: 48 Votes (Like | Disagree)
131 months ago
Best rumor of the year.
Score: 44 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
7 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
17 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
18 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
4 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
4 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
4 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago