Apple Reduces iPhone 7 Supplier Orders Amid 'Fading' Demand and 'iPhone 8' Excitement - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Reduces iPhone 7 Supplier Orders Amid 'Fading' Demand and 'iPhone 8' Excitement

by

Apple has reduced its orders for the iPhone 7 with suppliers, following the initial sales influx within the first month of the device's launch this past September. Supply chain sources speaking with Digitimes pointed towards strong demand for the Jet Black iPhone 7 and Samsung's Galaxy Note 7 issues as catalysts for the initial shipping momentum, but both factors have now trailed off in producing more iPhone sales leading up to 2017.

Because of these factors and more, demand for the iPhone 7 in China and other markets around the world has "started fading." The timing aligns with Apple's typical iPhone manufacturing slow down towards the end of each year, and attention by suppliers and customers is now said to be on 2017's much-anticipated tenth anniversary iPhone.

iphone7rosegold

Demand for the iPhone 7 devices in China and other markets has scaled down significantly since their launch less than three months ago, the sources noted.

Instead of paying attention to sales performance of the iPhone 7 devices, component suppliers and consumers alike have been shifting their focus to the next generation iPhone to be released in 2017, commented the sources.

"High expectations" for the so-called iPhone 8 are also factored into the shipment outlook for the iPhone 7 as the new year approaches. In total, shipments for the iPhone 7 are believed to be five million less in the first six months of 2017 than in the four month period the smartphone will have been available by the end of 2016.

The iPhone 8 already has a plethora of rumors surrounding its design and potential new features, including a glass body, edge-to-edge display, and wireless charging abilities.

Related Forum: iPhone

Top Rated Comments

PBG4 Dude Avatar
128 months ago
And how about lack of headphone jack on iPhone 7?
Easily the worst part of owning an iPhone 7 for me. The phone is excellent other than this omission. It has bit me in the ass many times now as I don't carry the dongle around with me all the time.

Even at home, the whole, "crap I have to find that adapter" is annoying. As a musician, I knew this could be a problem. Just didn't realize how annoying it was going to be.
Score: 30 Votes (Like | Disagree)
macduke Avatar
128 months ago
It would be really funny if this iPhone 8 was just an iPhone 7s. So funny I would cry!
Score: 29 Votes (Like | Disagree)
Sevanw Avatar
128 months ago
HAHAHAAAAA, riiiiiiight, shrinking demand because of iPhone 8 excitement. Lol. Just no way that the iPhone 7 being meh has anything to do with it.
Score: 16 Votes (Like | Disagree)
kamalds Avatar
128 months ago
Apple might add headphone jack in iPhone 8 to blow our mind! Also I didn't buy iPhone 7 because of lack of 3.5mm jack
Score: 15 Votes (Like | Disagree)
bladerunner2000 Avatar
128 months ago
Bluetooth is here, and has better battery life then it had. If you don't want to embrace it, you're SOL because it's the future, even if you refuse to accept it.
Bluetooth's audio quality still sucks balls. Next, it's another device that you need to remember to have to recharge on a regular basis. It also drains battery life on your main device. Despite all these negatives, for some reason bluetooth headphones are still ludicrously priced.

And you want us to switch from simple 3.5mm jack to this junk? No thanks.
Score: 12 Votes (Like | Disagree)
Mac 128 Avatar
128 months ago
And how about lack of headphone jack on iPhone 7?
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....