Apple's Sixth-Oldest Store Relocating on January 28 After 15 Years

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

You'd be shocked - Market Street is crushing North Shore in traffic over the past couple years, even with freezing temps.

This is amazing - North Shore is my main Apple Store at home, but I live walking distance from its new location. Dope dope dope.

Was just in the Apple Cherry Creek (Denver) this afternoon. On the way in, my 2 1/2-yr old daughter wanted to touch the big Apple logo. Had no idea we were touching one of the last of the original store fronts?

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

If you were to visit Market Street you would immediately wonder "why isn't there an apple store here?"

I don't know about this particular one, but aren't malls in general losing popularity with customers? Maybe Apple has already noticed a decline in business there, or their projections indicate that the place will lose popularity in the near future.

For several years, the Northshore mall has felt like it's in decline. It's worn out. It's a place you go because you have to, not because you want to. The Apple Store is one of the few bright spots. We've been expecting Sears or JC Penney (or both) to call it quits right after the Christmas rush for a few years. The whole mall seems to be getting more low-end stores.

I've never set foot in the Market Street area, but it's new and people say it's more up-market. Apple will probably fit in just fine.

Traffic around the Northshore mall is terrible; it only awful around Market Street.

The new store will be about 15 minutes closer to Salem, NH than the old store. The (declining, unpleasant) Rockingham Mall in Salem has an Apple store, and there's no sales tax in New Hampshire.

So they're moving from inside the mall to someplace outside?

That seems like a poor choice to me... several months of the year people don't want to be outside. During those months you won't get anyone stopping by just looking around... then again, maybe Apple is large enough at this point that they no longer need to be in malls just to spread brand awareness.

Just a guess, but I feel like the stores in malls probably have more issues like theft than the stand alone stores do. I figure they get a lot of traffic from people just at the mall to hang out or whatnot that have no intention of buying anything. Plus from my experience the individual stores provide a much better experience as they are typically larger and less crowded with people just messing with computers or phones. I see your foot traffic point though and that can likely have an impact on sales.