Target Says It's Working on Getting Apple Pay Into its Stores [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Target Says It's Working on Getting Apple Pay Into its Stores [Updated]

U.S. retail giant Target may be planning to accept Apple Pay in the future, according to a recent tweet spotted by 9to5Mac.

target logo 2016
AskTarget, the retailer's verified customer service account on Twitter, said Apple pay is "awesome" and that Target is "working on getting this technology into our stores." It even quipped "we'll catch up with the 21st century soon!"


While the tweet originates from an official Target account, it is possible that a customer service representative tweeted inaccurate information.

In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to support Apple Pay.

Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.

Update: Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today. Target has deleted the tweet and said "the information shared with this guest was incorrect."

We have no plans or work underway currently to make Apple Pay available in our stores.

We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.

Target does support Apple Pay in its shopping app for in-app payments.

Related Roundup: Apple Pay
Tag: Target

Popular Stories

apple pay feature dynamic island

UK Proposes New Ways to Help Apple Pay Rivals

Tuesday October 20, 2026 9:57 pm PDT by
The UK's competition regulator has proposed changes to make it easier and cheaper for companies to offer alternatives to Apple Pay on the iPhone (via Reuters). The Competition and Markets Authority (CMA) says Apple's fees and restrictions make it too difficult for rivals to launch contactless payment apps. Its proposals would give developers more ways to access the iPhone's NFC technology,...
apple pay ad market mayhem

Apple Pay Ad Features Martial Arts Convenience Store Food Fight

Monday November 9, 2026 9:51 am PST by
Apple today shared a humorous new Apple Pay ad that promotes the benefit of the on-device payment option over cash and physical cards. The spot features a martial-arts-style food fight where a man runs into a convenience store to grab a weapon. He's followed by the other combatants, and everyone involved grabs a different food or beverage to fight with. The cashier makes everyone stop to...
iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...

Top Rated Comments

127 months ago
That may be the case but Samsung Pay doesn't even use NFC. The phone itself vibrates the pattern that is recognized by the card reader.
It doesnt vibrate anything. It uses a high powered magnet to emulate the magnetic strip of the card to the reader. Innovative technology but about 3 years too late. It will only be a matter of a short period of time before it will be rendered obsolete when chips are 100% required.

You have a LOT to learn so I'd say read up before replying.
Score: 10 Votes (Like | Disagree)
127 months ago
Meanwhile, my Galaxy S7 Edge works perfectly to pay at any credit card machine from the Mom and Pop convenience stores to yes, even Target. No BS proprietary protocols to follow and I even gain reward points with every purchase that I can redeem for gift cards. Beat that.
NFC isn't exactly a proprietary protocol either.
Score: 10 Votes (Like | Disagree)
127 months ago
Um. Okay. What I mean, though, is that in order for businesses to utilize Apple Pay, they have to upgrade their point of sale machines to accept the proprietary protocols that Apple demands.
You are wrong. Apple Pay only needs the merchant to support NFC. Nothing special about it from that end. As long as they allow NFC pay you are good to go with Apple Pay or Android Pay.
Score: 7 Votes (Like | Disagree)
thisisnotmyname Avatar
127 months ago

My source card has a chip and it doesn't change a thing. It still works on any reader. Next?
Not if you are using the MST with a merchant that requires chip for chip card transactions. That would be the same as swiping the physical card then refusing to insert the chip.
Score: 7 Votes (Like | Disagree)
noisycats Avatar
127 months ago
Working on it!?! Just activate the NFC reader. I call BS on their efforts.
Score: 6 Votes (Like | Disagree)
thisisnotmyname Avatar
127 months ago
Meanwhile, my Galaxy S7 Edge works perfectly to pay at any credit card machine from the Mom and Pop convenience stores to yes, even Target. No BS proprietary protocols to follow and I even gain reward points with every purchase that I can redeem for gift cards. Beat that.
Beat that? OK, mine will keep working when your source card goes chip and the merchant requires the chip to be inserted.
Score: 6 Votes (Like | Disagree)
Latest Stories
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
5 minutes ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
1 hour ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
2 hours ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
4 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
4 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
4 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
4 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
4 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
4 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
5 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
5 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
6 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
6 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
6 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
6 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
7 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
7 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
8 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
9 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
9 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
9 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
10 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
18 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
1 day ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
1 day ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
3 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago