Hands-On With Apple's New (PRODUCT)RED iPhone 7 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Hands-On With Apple's New (PRODUCT)RED iPhone 7

Apple's new (PRODUCT)RED iPhone 7 and 7 Plus went on sale online and in retail stores around the world today, and after a short wait in line, we managed to get our hands on one of the new devices.

Made from a matte red aluminum, the red iPhone 7 is super pigmented and bright in real life, but aside from its snazzy new casing, it's identical to existing devices. Check out the video below for our detailed look at Apple's first red iPhone.


The new red iPhone 7 and iPhone 7 Plus can be purchased from the online Apple Store and in retail locations, where supplies seem to be plentiful. There were lines at many stores around the country, however, so it could potentially sell out.

Prices for the red iPhone 7 start at $749, with the device available in 128 and 256GB capacities. Pricing for the red iPhone 7 Plus starts at $869.

The new iPhone 7 and 7 Plus are available in the United States and dozens of other countries today, and by the end of March, the device will be available in more than 40 countries and regions.

Related Forum: iPhone

Popular Stories

iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iOS 27 All the New App Features

iOS 27: All the Rumored App Features

Wednesday June 3, 2026 3:48 pm PDT by
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades. Camera Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...

Top Rated Comments

120 months ago
It's like an iPhone. But red!
Score: 59 Votes (Like | Disagree)
Steve121178 Avatar
120 months ago
Would have looked better with a black front.
Score: 44 Votes (Like | Disagree)
Northgrove Avatar
120 months ago
It's red and white because Product Red has the red and white theme.
Yes, red and black is fancy too. But that's why it's red and white.


MacRumors content image
Score: 32 Votes (Like | Disagree)
120 months ago
Check out the video below for our detailed look at Apple's first red iPhone.
Thanks but I've seen a photo - I think I got it. ;)
Score: 25 Votes (Like | Disagree)
twocents Avatar
120 months ago
Really puts the "red" in boRED design :p
Score: 17 Votes (Like | Disagree)
mejsric Avatar
120 months ago
If it has black front, then people will complain that it should have a white front.
Score: 15 Votes (Like | Disagree)