ESPN today announced a redesign of its Apple TV app that brings live streaming auto-play and ESPN Video On Demand to Apple's fourth-generation set-top box. In addition, the app has been rebranded from WatchESPN to simply "the ESPN app."
With live streaming auto-play, users will be able to jump right into the network's stream of sports content with a live video playing immediately when authenticated users launch the app. The new Video On Demand feature will stockpile a collection of user-specific, curated videos that can be browsed and watched at any time, including content from World Series of Poker, X Games, Outside the Lines, and more.
- Live Streaming Auto-Play: Upon launching the app, a live stream of one of ESPN’s networks will now automatically play for authenticated users.
- ESPN Video On Demand: A new collection of curated on-demand videos including hundreds of hours of additional content from 30 for 30, E:60, Outside the Lines, SC Featured, World Series of Poker, X Games and more.
- Sleeker, Simpler User Interface: In addition to visual graphic enhancements to Featured content, users can also browse videos by Sports & Events or Channels.
All of the new features are housed in a new UI that boasts "graphic enhancements" to the app's featured content, as well as tweaks to the way videos can be browsed, including search by sport, event, or channel.
“From replays to full episodes of on-demand content prior to their telecast premieres, ESPN’s tvOS app is now so much more than our live streaming networks,” said Ryan Spoon, senior vice president of digital product, design and audience development, ESPN. “With this latest update, authenticated users now have the full benefit of engaging with a wide range of live and on-demand video content from the very first click into what is now the ESPN App on Apple TV.”
ESPN is launching the new app today, ahead of the premiere of its new multiplatform original series "We the Fans." On April 9, four episodes of the eight-episode show will stream exclusively on ESPN's suite of mobile and tv-based apps two days before premiering on cable.
