Tenor for Mac App Introduces First Touch Bar Support for GIFs Amid Rebranding - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tenor for Mac App Introduces First Touch Bar Support for GIFs Amid Rebranding

by

GIF creation and sharing company Tenor is today introducing the first app that puts GIFs directly into the Touch Bar of the 2016 MacBook Pro, which is debuting amid a rebranding of the company's Mac app as well. Previously known as "GIF Keyboard" the app will now be called "Tenor for Mac," and when it's launched on the desktop Tenor will display emojis on the Touch Bar and allow users to tap one to see a list of GIFs representing certain feelings, such as "Happy," "Tired," "Excited," and so on.

Touch Bar support is also coming to search results in the Tenor Mac app, so when users query the service for a specific GIF they will receive a horizontal list of GIFs related to their search input. Users can then use the Touch Bar to scrub through the search results, and when the right GIF is found a simple tap will copy it to the Mac's clipboard, allowing it to be shared in the usual places, like in Messages.

Tenor mac app update

The right GIF makes all the difference. As the mobile GIF-sharing leader, we at Tenor know that people often struggle to get their point across quickly. So we deliver just the right GIF that says it better -- fast.

Today we’re extending that lightning-fast experience to the laptop with the launch of our Tenor Mac App. Now available for free in the Mac App Store, Tenor makes it easy to search, discover and share GIFs across apps, browsers and messages. Tenor for Mac is the first app to put GIFs directly into the Macbook Pro’s Touch Bar.

Tenor's Mac app will otherwise remain unchanged with the new rebranding and Touch Bar update. Users can still browse through GIFs using the service's dropdown toolbar menu, as well as create their own collections of GIFs -- called "packs" -- themed around specific emotions, TV shows, movies, or whatever they choose.

If a GIF is missing from the service, users can also simply drag and drop the one they want into Tenor, after first saving it to their computer from another source. Word on a similar rebranding update for the GIF Keyboard iOS app was not given.

Tenor Mac App Touch Bar
Tenor for Mac is powered by the company's "Emotional Graph," which aggregates more than 200 million GIF searches that are executed every day as a means to map the most popular GIFs people use to express themselves. Using this information, Tenor then displays the most-used GIFs at the top of its search results so users can find what they want at a quicker pace.

Tenor for Mac will begin replacing GIF Keyboard in the Mac App Store today, and will be available to download for free. [Direct Link]

Related Roundup: MacBook Pro
Tag: Tenor
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Top Rated Comments

Frederik on MacRumors Avatar
121 months ago
What has it come to...
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
121 months ago
But does the touch bar play Doom yet?
Yep.

MacRumors content image
Score: 4 Votes (Like | Disagree)
trainwrecka Avatar
121 months ago
I love a good GIF, but that would drive me batty.
Score: 3 Votes (Like | Disagree)
4jasontv Avatar
121 months ago
Meh, people will use it, if they can find it. Keep an eye out for the copy cat apps that will push this out of the app store rankings, followed by content lawyers foaming at the mouth, and finally (years later) by a half hearted Disney branded app that isn't half as good.
Score: 2 Votes (Like | Disagree)
bobdobalina Avatar
121 months ago
Just when I was warming up to the touch bar. Now I hate it again.
Score: 1 Votes (Like | Disagree)
121 months ago
<cue the "can't innovate, my ass" GIF>
Score: 1 Votes (Like | Disagree)

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
apple silicon feature joeblue

2027 Macs to Get AI-Focused M7 Chips as Apple Skips High-End M6

Thursday June 25, 2026 10:14 am PDT by
Apple is changing its Apple silicon launch timeline to speed up the debut of chips designed for artificial intelligence workloads, reports Bloomberg. Apple plans to release an M6 chip for entry-level Macs as soon as this year, but it has canceled plans for higher-end M6 Pro and M6 Max chips. Instead, Apple's next Pro and Max chips will be part of its M7 chip lineup, with the first M7 chips...
m5 macbook pro mint

M6 MacBook Pro Expected This Year With Apple's First 2nm Chip

Thursday June 25, 2026 4:21 pm PDT by
Apple could launch an updated base model 14-inch MacBook Pro with an M6 chip as soon as this year, reports Bloomberg. There could also be M6 chip updates for the Mac mini, iMac, and MacBook Air, but Apple is testing an M6 MacBook Pro. Apple plans to introduce the M6 in late 2026, and for the first time, it will be a standalone chip. Apple is not working on M6 Pro or M6 Max chips, and will...