Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...

Apple today updated its U.S. trade-in estimates, raising maximum values across the iPad lineup and for most Macs following today's announcement of the new iPad mini. Every iPad category has gained value, although the increases are relatively modest. The iPad mini and standard iPad both rise by $20, while the iPad Air gains $15 and the iPad Pro increases by $10. The revised maximum estimates...