Tim Cook Says Apple is 'Very Focused on Autonomous Systems' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook Says Apple is 'Very Focused on Autonomous Systems'

It's no secret that Apple is working on an autonomous driving system, thanks to statements from Apple CEO Tim Cook, information published by the DMV, and the presence of Apple's autonomous test vehicles on the road, but during today's earnings call, Cook re-emphasized Apple's deep interest in the technology, and he even hinted Apple's work on autonomy could be used for more than vehicles.

"In terms of autonomous systems, what we've said is that we are very focused on autonomous systems from a core technology point of view," Cook said. "We do have a large project going, and we're making a big investment in this from our point of view."

appleautonomousdrivingtestlexus
Cook went on to call autonomy "the mother of all AI projects," a statement he's shared before in an interview with Bloomberg. Cook also hinted that Apple has other autonomous projects in the works beyond a car system.

"Autonomous systems can be used in a variety of ways -- a vehicle is only one, but there are many different areas of it. And I don't want to go any further with that," he said.

Apple has presumably been working on an autonomous driving system since 2014, when rumors of its efforts to create an electric vehicle first surfaced. Apple has now moved away from creating a full vehicle and is said to be focusing on self-driving technology instead.

Since April, Apple has been testing its autonomous driving system in several Lexus RX450h SUVs, which can be spotted on the roads around its Cupertino headquarters.

Popular Stories

Apple Logo Cash Feature Blue

Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue

Monday November 2, 2026 1:38 pm PST by
Apple today announced financial results for the fourth fiscal quarter of 2026, which corresponds to the third calendar quarter of the year. The quarter included a number of August and September product releases from Apple, as well as the CEO transition from Tim Cook to John Ternus that took place on September 1. For the quarter, Apple posted revenue of $114.5 billion and net quarterly profit ...
Apple Logo Cash Feature Blue

Apple's Q4 2026 Earnings Call Takeaways

Monday November 2, 2026 4:26 pm PST by
Apple held its earnings call for the fourth fiscal quarter of 2026 today, and it was Apple CEO John Ternus' first earnings call in his new role. He had Apple CFO Kevan Parekh on hand, and he brought in Chief Operating Officer Sabih Khan. The trio covered iPhone Duo sales, Siri AI, and increasing memory costs, among other topics. iPhone Duo After the earnings release, Ternus told Reuters...
John Ternus and Rainbow Countour Apple Logo

John Ternus Hosting His First Earnings Call as Apple CEO Today

Monday November 2, 2026 9:33 am PST by
John Ternus will participate in his first Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Ternus and Apple's CFO Kevan Parekh will discuss the company's earnings results for the third quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street...

Top Rated Comments

826317 Avatar
121 months ago
Do you guys not realise that Apple have a different department working on autonomy from the iPhone, it's not like resources are shifted away from the iPhone or the Mac
Score: 8 Votes (Like | Disagree)
filmantopia Avatar
121 months ago
Apple's going and changing the world again.
Score: 7 Votes (Like | Disagree)
AgentAnonymous Avatar
121 months ago
Apple is taking on an autonomous car project entirely in the background, something completely out of their realm, and bigots who hate his social views still have the gall to constantly slander him and pretend he doesn't try to innovate.

Tim Cook is doing great as far as I'm concerned. None of the problems with Apple are problems that weren't also around back when Steve Jobs was CEO.
Score: 6 Votes (Like | Disagree)
cmaier Avatar
121 months ago
House robots.
Score: 5 Votes (Like | Disagree)
121 months ago
I have no idea what he's getting at, but I am fascinated. Automation that isn't just about vehicles.

I honestly don't know what it could be, but it is an incredibly Apple-like thing to invest in an underlying technology that other people can build on top of. AutonomyKit.

Also, you guys are exhausting sometimes. Yes, I know you want them to work on the Mac. Point made. But are we not allowed to talk about anything else the world's most profitable company is doing?
Score: 5 Votes (Like | Disagree)
121 months ago

Cook went on to call autonomy "the mother of all AI projects...
It certainly sounds dramatic, or maybe NOT

Apple's new headquarters:
Cook told Fortune that Apple Park, the company's long-awaited space-ship like headquarters, was the "mother of all products."

Enterprise technology:
"Enterprise is like the mother of all opportunities," Cook told Bloomberg Businessweek ('https://www.bloomberg.com/news/features/2017-06-15/apple-s-tim-cook-on-donald-trump-the-homepod-and-the-legacy-of-steve-jobs') this month.

iOS 10:
At WWDC 2016 ('https://www.cnbc.com/2016/06/13/apple-wwdc-latest-news-for-worldwide-developers-conference.html'), Cook called iOS 10 the "mother of all releases."

2012:
Cook told investors in 2013 that 2012 was the "mother of all years," The Los Angeles Times ('http://articles.latimes.com/2013/feb/27/business/la-fi-tn-apple-ceo-tim-cook-2012-20130227') reports.

Source: https://www.cnbc.com/2017/06/25/apple-self-driving-cars-ceo-tim-cooks-mother-of-all.html
Score: 4 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
4 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
6 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago